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Do cultural norms affect social network behavior inappropriateness? : a global study
Gupta, Manjul; Uz, Irem; Esmaeilzadeh, Pouyan; Noboa, … - In: Journal of business research : JBR 85 (2018), pp. 10-22
Persistent link: https://www.econbiz.de/10011815338
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Ties of survival : specialization, inter-firm ties, and firm failure in the U.S. venture capital industry
Makarevich, Alex - In: Journal of business research : JBR 86 (2018), pp. 153-165
Persistent link: https://www.econbiz.de/10011855269
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Attracting athletes to small-scale sports events using motivational decision-making factors
Fotiadis, Anestis; Xie, Lishan; Li, Yaoqi; Huan, Tzung-cheng - In: Journal of business research : JBR 69 (2016) 11, pp. 5467-5472
Persistent link: https://www.econbiz.de/10011590512
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A customer-focused approach to improve celebrity endorser effectiveness
Carlson, Brad D.; Donavan, D. Todd; Deitz, George D.; … - In: Journal of business research : JBR 109 (2020), pp. 221-235
Persistent link: https://www.econbiz.de/10012238052
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Transitioning from athlete to entrepreneur : an entrepreneurial identity perspective
Boyd, D. Eric; Harrison, C. Keith; McInerny, Haley - In: Journal of business research : JBR 136 (2021), pp. 479-487
Persistent link: https://www.econbiz.de/10012663276
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Destigmatisation through social sharing of emotions and empowerment : the case of disabled athletes and consumers of disability sports
Matson-Barkat, Sheila; Puncheva-Michelotti, Petya; … - In: Journal of business research : JBR 149 (2022), pp. 77-84
Persistent link: https://www.econbiz.de/10013325554
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When is celebrity endorsement effective? : exploring the role of celebrity endorsers in enhancing key brand associations
Jun, Mina; Han, Jeongsoo; Zhou, Zhimin; Eisingerich, … - In: Journal of business research : JBR 164 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014303797
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Presentation of celebrities' private life through visual social media
Klostermann, Jan; Meißner, Martin; Max, Alexander; … - In: Journal of business research : JBR 156 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10013534248
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What I think I will do versus what I say I do : mispredicting marijuana use among teenage drug users
Sainam, Preethika; Putsis, William P.; Zauberman, Gal - In: Journal of business research : JBR 85 (2018), pp. 317-324
Persistent link: https://www.econbiz.de/10011815556
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I'm not a smoker : constructing protected prototypes for risk behavior
Scott, Kristin A.; Mason, Marlys J.; Mason, James D. - In: Journal of business research : JBR 68 (2015) 10, pp. 2198-2206
Persistent link: https://www.econbiz.de/10011373089