//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
SMS advertising : how message...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
1,982
Konsumentenverhalten
1,982
Brand management
602
Markenführung
602
Brand image
432
Markenimage
432
Beziehungsmarketing
394
Relationship marketing
394
Internet marketing
321
Online-Marketing
321
Social Web
314
Social web
314
Brand
271
Markenartikel
266
Advertising effects
208
Werbewirkung
208
Online retailing
177
Online-Handel
177
Emotion
173
Advertising
171
Werbung
167
Customer satisfaction
158
Kundenzufriedenheit
158
Luxury goods
156
Luxusgüter
156
Viral marketing
152
Virales Marketing
152
Einzelhandel
130
Retail trade
130
Dienstleistungsqualität
128
Service quality
128
Personality psychology
121
Persönlichkeitspsychologie
121
Marketing management
107
Marketingmanagement
107
Social media
101
Experiment
94
Corporate Social Responsibility
85
Corporate social responsibility
85
USA
84
more ...
less ...
Online availability
All
Undetermined
1,720
Free
37
Type of publication
All
Article
2,383
Book / Working Paper
11
Type of publication (narrower categories)
All
Article in journal
2,378
Aufsatz in Zeitschrift
2,378
Collection of articles of several authors
25
Sammelwerk
25
Conference paper
21
Konferenzbeitrag
21
Conference proceedings
4
Konferenzschrift
4
Mehrbändiges Werk
2
Multi-volume publication
2
Bibliografie enthalten
1
Bibliography included
1
Rezension
1
more ...
less ...
Language
All
English
2,385
Undetermined
9
Author
All
Laroche, Michel
29
Ko, Eunju
24
Cleveland, Mark
16
Richard, Marie-Odile
15
Valette-Florence, Pierre
15
Diamantopoulos, Adamantios
14
Bartikowski, Boris
13
Gupta, Suraksha
13
Melewar, T. C.
13
Spielmann, Nathalie
13
Dwivedi, Yogesh Kumar
12
Foroudi, Pantea
12
Filieri, Raffaele
11
Merchant, Altaf
11
Septianto, Felix
11
Teng, Lefa
11
Veloutsou, Cleopatra
11
Balaji, M. S.
10
Choi, Jeonghye
10
Dennis, Charles
10
Kim, Kyung Hoon
10
Seo, Yuri
10
Chebat, Jean-Charles
9
Krishen, Anjala S.
9
Kukar-Kinney, Monika
9
Shukla, Paurav
9
Beatty, Sharon E.
8
Donthu, Naveen
8
Geuens, Maggie
8
Mattila, Anna S.
8
Rana, Nripendra P.
8
Roy, Sanjit
8
Sharma, Piyush
8
Wallpach, Sylvia von
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Bigné Alcañiz, J. Enrique
7
Buil, Isabel
7
Christodoulides, George
7
De Chernatony, Leslie
7
more ...
less ...
Institution
All
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Symposium on Cross Cultural Consumer and Business Studies <5, 1995, Hong Kong>
1
Published in...
All
Journal of business research : JBR
Journal of retailing and consumer services
2,165
International journal of hospitality management
872
Psychology & marketing
802
SpringerLink / Bücher
788
International journal of consumer studies
782
The journal of brand management : an international journal
650
NBER working paper series
639
Journal of consumer research : JCR ; an interdisciplinary bimonthly
609
Journal of advertising research
557
European Journal of Marketing
549
Working paper / National Bureau of Economic Research, Inc.
526
The journal of product & brand management
498
Journal of Consumer Marketing
494
European journal of marketing : EJM
476
Management science : journal of the Institute for Operations Research and the Management Sciences
468
NBER Working Paper
465
Journal of marketing research : JMR
440
Journal of marketing communications
434
Tourism management : research, policies, practice
434
Asia Pacific journal of marketing and logistics
430
Technological forecasting & social change : an international journal
416
Journal of marketing
406
Journal of marketing management : MM
402
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
399
Journal of travel and tourism marketing
389
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
361
Journal of retailing
357
Telecommunications policy : the international journal of digital economy, data sciences and new media
355
Journal of international consumer marketing
350
Marketing letters : a journal of research in marketing
350
Journal of Product & Brand Management
349
Journal of the Academy of Marketing Science
348
Marketing intelligence & planning
346
Journal of advertising : official publication of the American Academy of Advertising
340
Cogent business & management
338
International journal of advertising : the quarterly review of marketing communications
338
International journal of advertising : the review of marketing communications
321
Journal of fashion marketing and management
320
more ...
less ...
Source
All
ECONIS (ZBW)
2,393
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
2,394
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A meta-analytic review of mobile
advertising
research
Maseeh, Haroon Iqbal
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 33-51
Persistent link: https://www.econbiz.de/10012663194
Saved in:
2
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
3
"Opening" location-based mobile ads : how openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Woudenberg, …
- In:
Journal of business research : JBR
91
(
2018
),
pp. 277-285
Persistent link: https://www.econbiz.de/10011902963
Saved in:
4
Introduction : advancing understanding of mobile applications in marketing
Dinsmore, John
;
Swani, Kunal
;
Goodrich, Kendall
;
Konus, Umut
- In:
Journal of business research : JBR
126
(
2021
),
pp. 361-362
Persistent link: https://www.econbiz.de/10012494323
Saved in:
5
There's an app for that! : understanding the drivers of mobile application downloads
Gokgoz, Zeynep Aydin
;
Ataman, M. Berk
;
Bruggen, Gerrit …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 423-437
Persistent link: https://www.econbiz.de/10012435342
Saved in:
6
Determinants of consumers' attitudes towards digital
advertising
: a meta-analytic comparison across time and touchpoints
Lütjens, Henk
;
Eisenbeiß, Maik
;
Fiedler, Maximilian
; …
- In:
Journal of business research : JBR
153
(
2022
),
pp. 445-466
Persistent link: https://www.econbiz.de/10013534078
Saved in:
7
How smartphone
advertising
influences consumers' purchase intention
Martins, José
;
Costa, Catarina
;
Oliveira, Tiago
; …
- In:
Journal of business research : JBR
94
(
2019
),
pp. 378-387
Persistent link: https://www.econbiz.de/10011947455
Saved in:
8
Applying the technology acceptance model in a two-country study of SMS
advertising
Muk, Alexander
;
Chung, Christina
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10010433173
Saved in:
9
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
10
Narrative-transportation storylines in luxury brand
advertising
: motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->