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Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao; Rohm, Andrew J.; Sultan, Fareena; Pagani, … - In: Journal of business research : JBR 66 (2013) 12, pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
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A mixed methods UTAUT2-based approach to assess mobile health adoption
Duarte, Paulo; Pinho, José Carlos - In: Journal of business research : JBR 102 (2019), pp. 140-150
Persistent link: https://www.econbiz.de/10012103949
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Cultural impact on mobile banking use : a multi-method approach
Picoto, Winnie Ng; Pinto, Inês - In: Journal of business research : JBR 124 (2021), pp. 620-628
Persistent link: https://www.econbiz.de/10012493920
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Users' adoption of mobile applications : product type and message framing's moderating effect
Shen, George Chung-Chi - In: Journal of business research : JBR 68 (2015) 11, pp. 2317-2321
Persistent link: https://www.econbiz.de/10011389370
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Connecting with consumers using ubiquitous technology : a new model to forecast consumer reaction
Margulis, Anna; Boeck, Harold; Laroche, Michel - In: Journal of business research : JBR 121 (2020), pp. 448-460
Persistent link: https://www.econbiz.de/10012417367
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The effects of transforming mobile services into mobile promotions
Hsieh, Jung-Kuei - In: Journal of business research : JBR 121 (2020), pp. 195-208
Persistent link: https://www.econbiz.de/10012417338
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Consumer adoption versus rejection decisions in seemingly similar service innovations : the case of the Internet and mobile banking
Laukkanen, Tommi - In: Journal of business research : JBR 69 (2016) 7, pp. 2432-2439
Persistent link: https://www.econbiz.de/10011491032
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Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
Chopdar, Prasanta Kr.; Paul, Justin; Korfiatis, Nikolaos; … - In: Journal of business research : JBR 140 (2022), pp. 657-669
Persistent link: https://www.econbiz.de/10013040732
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Enablers and restrictors of mobile banking app use : a fuzzy set qualitative comparative analysis (fsQCA)
Veríssimo, José Manuel Cristóvão - In: Journal of business research : JBR 69 (2016) 11, pp. 5456-5460
Persistent link: https://www.econbiz.de/10011590490
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Examining consumer attitudes towards retailers' m-commerce mobile applications : an initial adoption vs. continuous use perspective
McLean, Graeme J.; Osei-Frimpong, Kofi; Al-Nabhani, Khalid - In: Journal of business research : JBR 106 (2020), pp. 139-157
Persistent link: https://www.econbiz.de/10012158345