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Brand creation in internationa...
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Brand
283
Markenartikel
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Brand management
247
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Ko, Eunju
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Phau, Ian
4
Shukla, Paurav
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Valette-Florence, Pierre
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Veloutsou, Cleopatra
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Augusto, Mário Gomes
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Melewar, T. C.
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Michel, Géraldine
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Motoki, Kosuke
3
Salo, Jari
3
Teck Ming Tan
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Torres, Pedro M.
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Wallpach, Sylvia von
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Aiello, Gaetano
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Andreini, Daniela
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Arslanagic-Kalajdzic, Maja
2
Astakhova, Marina
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Espersen, Peter
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Journal of business research : JBR
The journal of brand management : an international journal
295
The journal of product & brand management
200
Journal of retailing and consumer services
167
SpringerLink / Bücher
83
Psychology & marketing
78
European journal of marketing : EJM
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
NBER working paper series
69
Working paper / National Bureau of Economic Research, Inc.
63
Institute of European Studies, Working Paper Series
57
Mathematica Policy Research Reports
51
International social security review
49
NBER Working Paper
48
Asia Pacific journal of marketing and logistics
47
Ifo-Schnelldienst
46
Journal of marketing
46
Marketing intelligence & planning
44
Books / American Enterprise Institute
43
Marketing letters : a journal of research in marketing
42
Journal of strategic marketing
41
CESifo working papers
39
Journal of advertising research
39
Journal of marketing communications
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
37
International journal of hospitality management
36
Journal of the Academy of Marketing Science
36
Marketing : ZFP ; journal of research and management
36
Discussion paper / Centre for Economic Policy Research
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of international consumer marketing
33
Europäische Hochschulschriften / 5
32
Journal of banking & finance
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Business horizons
31
Industrial marketing management : the international journal for industrial and high-tech firms
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : MM
31
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ECONIS (ZBW)
295
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295
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1
Understanding consumer motivations to interact on
brand
websites in the
international
marketplace : evidence from the U.S., China, and South Korea
Alden, Dana
;
Kelley, James B.
;
Youn, James B.
;
Chen, Qimei
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5909-5916
Persistent link: https://www.econbiz.de/10011597551
Saved in:
2
Market and partner selection processes in
international
retail franchising
Doherty, Anne Marie
- In:
Journal of business research : JBR
62
(
2009
)
5
,
pp. 528-534
Persistent link: https://www.econbiz.de/10003846863
Saved in:
3
Antecedents of repatriates' job satisfaction and its influence on turnover intentions : evidence from Spanish repatriated managers
Sánchez Vidal, Eugenia
;
Sanz Valle, Raquel
;
Barba …
- In:
Journal of business research : JBR
60
(
2007
)
12
,
pp. 1272-1281
Persistent link: https://www.econbiz.de/10003571158
Saved in:
4
Comparing employment interviews in Latin America with other countries
Posthuma, Richard A.
;
Levashina, Julia
;
Lievens, Filip
; …
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 943-951
Persistent link: https://www.econbiz.de/10010364076
Saved in:
5
Marketing tourism and hospitality products worldwide : introduction to the special issue
Martin, Drew
;
Rosenbaum, Mark
;
Ham, Sunny
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1819-1821
Persistent link: https://www.econbiz.de/10011384123
Saved in:
6
Internationalization of entrepreneurial firms : leveraging real options reasoning through affordable loss logics
Hunt, Richard A.
;
Song, Yue
;
Townsend, David M.
; …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 194-207
Persistent link: https://www.econbiz.de/10012590230
Saved in:
7
How knowledge and uncertainty affect strategic
international
business investment decisions : implications for cross-border mergers and acquisitions
Irwin, Kris
;
Gilstrap, Collin
;
McDowell, William C.
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 831-842
Persistent link: https://www.econbiz.de/10013194289
Saved in:
8
Performance implications of outsourcing : a meta-analysis
Lahiri, Somnath
;
Karna, Amit
;
Kalubandi, Sai Chittaranjan
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1303-1316
Persistent link: https://www.econbiz.de/10013194365
Saved in:
9
Firms' capability portfolios throughout
international
expansion : a latent class approach
Haapanen, Lauri
;
Juntunen, Mari
;
Juntunen, Jouni
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5578-5586
Persistent link: https://www.econbiz.de/10011597384
Saved in:
10
Social media marketing efforts of luxury brands : influence on
brand
equity and consumer behavior
Godey, Bruno
;
Manthiou, Aikaterini
;
Pederzoli, Daniele
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5833-5841
Persistent link: https://www.econbiz.de/10011597522
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