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Commentary on "The role of innovation in driving the economy : lessons from the global financial crisis"
Gummesson, Evert - In: Journal of business research : JBR 67 (2014) 1, pp. 2743-2750
Persistent link: https://www.econbiz.de/10010235327
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Category characteristics' effects on brand extension attitudes : a research note
Hem, Leif Egil; Iversen, Nina Marianne; Olsen, Lars Erling - In: Journal of business research : JBR 67 (2014) 8, pp. 1589-1594
Persistent link: https://www.econbiz.de/10010379259
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A note on the role of cause type in cause-related marketing
Lafferty, Barbara A.; Edmondson, Diane R. - In: Journal of business research : JBR 67 (2014) 7, pp. 1455-1460
Persistent link: https://www.econbiz.de/10010379306
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Medical hotels in the growing healthcare business industry : impact of international travelers' perceived outcomes
Han, Heesup; Kim, Yunhi; Kim, Chulwon; Ham, Sunny - In: Journal of business research : JBR 68 (2015) 9, pp. 1869-1877
Persistent link: https://www.econbiz.de/10011384155
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Relationship between gender and work related attitudes : a study of temporary agency employees
Selvarajan, T. T. Rajan; Slattery, Jeffrey; Stringer, … - In: Journal of business research : JBR 68 (2015) 9, pp. 1919-1927
Persistent link: https://www.econbiz.de/10011384178
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Location, location...mailing location? : the impact of address as a signal
Johnson, Clark D.; Bauer, Brittney C.; Kelting, Katie; … - In: Journal of business research : JBR 128 (2021), pp. 326-337
Persistent link: https://www.econbiz.de/10012494460
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A framework for Facebook advertising effectiveness : a behavioral perspective
Wiese, Melanie; Martínez-Climent, Carla; … - In: Journal of business research : JBR 109 (2020), pp. 76-87
Persistent link: https://www.econbiz.de/10012238028
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The impact of corporate social responsibility on consumer brand advocacy : the role of moral emotions, attitudes, and individual differences
Xie, Chunyan; Bagozzi, Richard P.; Grønhaug, Kjell - In: Journal of business research : JBR 95 (2019), pp. 514-530
Persistent link: https://www.econbiz.de/10011980408
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Ethnicity and acculturation of environmental attitudes and behaviors : a cross-cultural study with Brazilians in Canada
Romero, Cláudia Buhamra Abreu; Laroche, Michel; Aurup, … - In: Journal of business research : JBR 82 (2018), pp. 300-309
Persistent link: https://www.econbiz.de/10011771898
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Seeing through smoke and mirrors : a critical analysis of marketing CSR
Prasad, Ajnesh; Holzinger, Ingo - In: Journal of business research : JBR 66 (2013) 10, pp. 1915-1921
Persistent link: https://www.econbiz.de/10009772331