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Consumers telling consumption stories : word-of-mouth and retrospective evaluations
Cowley, Elizabeth - In: Journal of business research : JBR 67 (2014) 7, pp. 1522-1529
Persistent link: https://www.econbiz.de/10010379284
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Heuristics and resource depletion : eye-tracking customers' in situ gaze behavior in the field
Wästlund, Erik; Otterbring, Tobias; Gustafsson, Anders; … - In: Journal of business research : JBR 68 (2015) 1, pp. 95-101
Persistent link: https://www.econbiz.de/10010433161
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Pricing strategies under markets with time gap between purchase and consumption
Seo, Kyowon; Go, Sarang; Kim, Byungdo - In: Journal of business research : JBR 120 (2020), pp. 312-320
Persistent link: https://www.econbiz.de/10012417133
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(Un)deservingness distinctions impact envy subtypes : implications for brand attitude and choice
Ferreira, Kirla; Botelho, Delane - In: Journal of business research : JBR 125 (2021), pp. 89-102
Persistent link: https://www.econbiz.de/10012494046
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When products compete for consumers attention : how selective attention affects preferences
Florack, Arnd; Egger, Martin; Hübner, Ronald - In: Journal of business research : JBR 111 (2020), pp. 117-127
Persistent link: https://www.econbiz.de/10012237786
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Uncovering heterogeneous prestige effect in luxury consumption : Insights from the Chinese luxury market
Yao, Alex - In: Journal of business research : JBR 168 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014434844
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Attention, memory and preference for direct and indirect print advertisements
Simola, Jaana; Kuisma, Jarmo; Kaakinen, Johanna K. - In: Journal of business research : JBR 111 (2020), pp. 249-261
Persistent link: https://www.econbiz.de/10012237808
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When the arts inspire businesses : museums as a heritage redefinition tool of brands
Chaney, Damien; Pulh, Mathilde; Mencarelli, Rémi - In: Journal of business research : JBR 85 (2018), pp. 452-458
Persistent link: https://www.econbiz.de/10011815613
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Projecting corporate brand image and behavioral response in business schools : cognitive or affective brand attributes?
Sharifah Faridah Syed Alwi; Kitchen, Philip J. - In: Journal of business research : JBR 67 (2014) 11, pp. 2324-2336
Persistent link: https://www.econbiz.de/10010401986
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WOM antecedents in backpacker travelers
Alves, Sandra; Abrantes, José Luís; Antunes, Maria José - In: Journal of business research : JBR 69 (2016) 5, pp. 1851-1856
Persistent link: https://www.econbiz.de/10011451037