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Tastlé-Nestlé, Toogle-Google : the effects of similarity to familiar brand names in brand name innovation
Kronrod, Ann; Lowrey, Tina M. - In: Journal of business research : JBR 69 (2016) 3, pp. 1182-1189
Persistent link: https://www.econbiz.de/10011440265
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A typology of brand counterfeiting and imitation based on a semiotic approach
Le Roux, André; Bobrie, François; Thebault, Marinette - In: Journal of business research : JBR 69 (2016) 1, pp. 349-356
Persistent link: https://www.econbiz.de/10011417739
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"Too true to be good?" : when virtual reality decreases interest in actual reality
Deng, Xiaoyan; Unnava, H. Rao; Lee, Hyojin - In: Journal of business research : JBR 100 (2019), pp. 561-570
Persistent link: https://www.econbiz.de/10012024012
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Purchaser perceptions of early phase supplier relationships : the role of similarity and likeability
Nagel, Duane M.; Giunipero, Larry C.; Jung, Hyeyoon; … - In: Journal of business research : JBR 128 (2021), pp. 174-186
Persistent link: https://www.econbiz.de/10012494450
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Brand identification in higher education : a conditional process analysis
Palmer, Adrian; Koenig-Lewis, Nicole; Asaad, Yousra - In: Journal of business research : JBR 69 (2016) 8, pp. 3033-3040
Persistent link: https://www.econbiz.de/10011507901
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Co-creating the tourism experience
Sugathan, Praveen; Ranjan, Kumar Rakesh - In: Journal of business research : JBR 100 (2019), pp. 207-217
Persistent link: https://www.econbiz.de/10012023796
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Experts or rivals : mimicry and voluntary disclosure
Cano-Rodríguez, Manuel; Márquez-Illescas, Gilberto; … - In: Journal of business research : JBR 73 (2017), pp. 46-54
Persistent link: https://www.econbiz.de/10011647362
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Beyond the differences : transcultural business research in a flattening world
Li, Xiang; Cohen, Scott A.; Tan, Karen Pei-Sze - In: Journal of business research : JBR 91 (2018), pp. 313-316
Persistent link: https://www.econbiz.de/10011903045
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Communicating forecasts : the simplicity of simulated experience
Hogarth, Robin M.; Soyer, Emre - In: Journal of business research : JBR 68 (2015) 8, pp. 1800-1809
Persistent link: https://www.econbiz.de/10011317059
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Relationship marketing management : its importance in private label extension
Miquel-Romero, Maria José; Caplliure-Giner, Eva María; … - In: Journal of business research : JBR 67 (2014) 5, pp. 667-672
Persistent link: https://www.econbiz.de/10010363411