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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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ECONIS (ZBW)
2,027
USB Cologne (EcoSocSci)
1
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1
Consumer responses to mobile coupons : the roles of shopping motivation and regulatory fit
Khajehzadeh, Saman
;
Oppewal, Harmen
;
Tojib, Dewi
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2447-2455
Persistent link: https://www.econbiz.de/10010402772
Saved in:
2
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
3
How does location based marketing affect mobile retail revenues? : the complex interplay of delivery tactic, interface mobility and user privacy
Banerjee, Syagnik
;
Xu, Shichun
;
Johnson, Scott D.
- In:
Journal of business research : JBR
130
(
2021
),
pp. 398-404
Persistent link: https://www.econbiz.de/10012544841
Saved in:
4
The effects of transforming mobile services into mobile promotions
Hsieh, Jung-Kuei
- In:
Journal of business research : JBR
121
(
2020
),
pp. 195-208
Persistent link: https://www.econbiz.de/10012417338
Saved in:
5
Cultural impact on mobile banking use : a multi-method approach
Picoto, Winnie Ng
;
Pinto, Inês
- In:
Journal of business research : JBR
124
(
2021
),
pp. 620-628
Persistent link: https://www.econbiz.de/10012493920
Saved in:
6
Introduction : advancing understanding of mobile applications in marketing
Dinsmore, John
;
Swani, Kunal
;
Goodrich, Kendall
;
Konus, Umut
- In:
Journal of business research : JBR
126
(
2021
),
pp. 361-362
Persistent link: https://www.econbiz.de/10012494323
Saved in:
7
A mixed methods UTAUT2-based approach to assess mobile health adoption
Duarte, Paulo
;
Pinho, José Carlos
- In:
Journal of business research : JBR
102
(
2019
),
pp. 140-150
Persistent link: https://www.econbiz.de/10012103949
Saved in:
8
Developing a Mobile Applications Customer Experience Model (MACE) : implications for retailers
McLean, Graeme J.
;
Al-Nabhani, Khalid
;
Wilson, Alan M.
- In:
Journal of business research : JBR
85
(
2018
),
pp. 325-336
Persistent link: https://www.econbiz.de/10011815559
Saved in:
9
There's an app for that! : understanding the drivers of mobile application downloads
Gokgoz, Zeynep Aydin
;
Ataman, M. Berk
;
Bruggen, Gerrit …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 423-437
Persistent link: https://www.econbiz.de/10012435342
Saved in:
10
The effectiveness of random discounts for migrating customers to the mobile channel
Vries, Eline L. E. de
;
Zhang, Sha
- In:
Journal of business research : JBR
110
(
2020
),
pp. 272-281
Persistent link: https://www.econbiz.de/10012237847
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