Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Empowering brands with custome...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
649
Relationship marketing
649
Consumer behaviour
542
Konsumentenverhalten
542
Brand management
331
Markenführung
331
Brand
283
Markenartikel
279
Brand image
246
Markenimage
246
Customer integration
156
Kundenintegration
154
Customer satisfaction
151
Kundenzufriedenheit
151
Social Web
121
Social web
121
Dienstleistungsqualität
115
Service quality
115
Internet marketing
91
Online-Marketing
91
Lieferantenmanagement
87
Supplier relationship management
87
Erfolgsfaktor
85
Success factor
85
Innovation
76
Betriebliche Wertschöpfung
73
Value creation
73
Marketing management
70
Marketingmanagement
70
Customer value
63
Kundenwert
63
Firm performance
56
Unternehmenserfolg
56
Einzelhandel
55
Retail trade
55
Luxury goods
53
Luxusgüter
53
Emotion
52
Innovation management
49
Innovationsmanagement
49
more ...
less ...
Online availability
All
Undetermined
756
Free
19
Type of publication
All
Article
1,018
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
1,011
Aufsatz in Zeitschrift
1,011
Conference paper
9
Konferenzbeitrag
9
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Sammelwerk
2
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
1,016
Undetermined
4
Author
All
Ko, Eunju
14
Gupta, Suraksha
8
Veloutsou, Cleopatra
8
Balaji, M. S.
7
Gustafsson, Anders
7
Kim, Kyung Hoon
7
Valette-Florence, Pierre
7
Diamantopoulos, Adamantios
6
Foroudi, Pantea
6
Mandler, Timo
6
McLean, Graeme J.
6
Roy, Sanjit
6
Akter, Shahriar
5
Awruk, Katarzyna
5
Babin, Barry J.
5
Phau, Ian
5
Wallpach, Sylvia von
5
Agnihotri, Raj
4
Aiello, Gaetano
4
Badrinarayanan, Vishag
4
Chebat, Jean-Charles
4
Christodoulides, George
4
Davvetas, Vasileios
4
Dawes, John
4
Donthu, Naveen
4
Filieri, Raffaele
4
Gupta, Shivam
4
Kukar-Kinney, Monika
4
Megehee, Carol M.
4
Melewar, T. C.
4
Michel, Géraldine
4
Mühlbacher, Hans
4
Navarro, Susana
4
Noble, Stephanie M.
4
Oghazi, Pejvak
4
Osei-Frimpong, Kofi
4
Schumann, Jan Hendrik
4
Sharifah Faridah Syed Alwi
4
Sharma, Piyush
4
Shukla, Paurav
4
more ...
less ...
Published in...
All
Journal of business research : JBR
SpringerLink / Bücher
901
Journal of retailing and consumer services
739
Industrial marketing management : the international journal for industrial and high-tech firms
520
The journal of brand management : an international journal
354
International journal of hospitality management
345
The journal of product & brand management
257
The journal of business & industrial marketing
255
The journal of services marketing
247
Gabler Edition Wissenschaft
244
The service industries journal
230
Journal of the Academy of Marketing Science
221
Journal of strategic marketing
219
Springer eBook Collection
215
Journal of marketing
195
Psychology & marketing
178
European journal of marketing : EJM
172
Europäische Hochschulschriften / 5
168
Springer eBook Collection / Business and Economics
159
Asia Pacific journal of marketing and logistics
152
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
147
International journal of electronic customer relationship management : IJECRM
146
Tourism management : research, policies, practice
145
Journal of retailing
144
International journal of contemporary hospitality management
143
Marketing intelligence & planning
143
International journal of project management : the journal of The International Project Management Association
142
Research
141
Journal of travel and tourism marketing
137
Journal of service management
135
Journal of marketing management : MM
132
Harvard business review : HBR
131
Cogent business & management
129
Technological forecasting & social change : an international journal
129
Journal of marketing research : JMR
128
Journal of service research : JSR
128
Business horizons
126
Harvard-Business-Manager : das Wissen der Besten
125
Journal of hospitality marketing & management
122
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
117
more ...
less ...
Source
All
ECONIS (ZBW)
1,020
Showing
1
-
10
of
1,020
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A new form of
brand
experience in online social networks : an empirical analysis
Yu, Xiaolei
;
Yuan, Chunlin
;
Kim, Juran
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
Saved in:
2
Revisiting the consumer
brand
engagement concept
Obilo, Obinna O.
;
Chefor, Ellis
;
Saleh, Amin
- In:
Journal of business research : JBR
126
(
2021
),
pp. 634-643
Persistent link: https://www.econbiz.de/10012494330
Saved in:
3
A meta-analysis of the relationship between customer participation and
brand
outcomes
Nardi, Vinicius Antonio Machado
;
Jardim, William Carvalho
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 450-460
Persistent link: https://www.econbiz.de/10012286538
Saved in:
4
Celebrities as human brands : an inquiry on stakeholder-actor co-creation of
brand
identities
Centeno, Dave
;
Wang, Jeff Jianfeng
- In:
Journal of business research : JBR
74
(
2017
),
pp. 133-138
Persistent link: https://www.econbiz.de/10011675465
Saved in:
5
Co-creating corporate
brand
identity with online
brand
communities : a managerial perspective
Essamri, Azzouz
;
McKechnie, Sally
;
Winklhofer, Heidi
- In:
Journal of business research : JBR
96
(
2019
),
pp. 366-375
Persistent link: https://www.econbiz.de/10011981083
Saved in:
6
Brand
community coping
Weijo, Henri
;
Bean, Jonathan
;
Rintamäki, Jukka
- In:
Journal of business research : JBR
94
(
2019
),
pp. 128-136
Persistent link: https://www.econbiz.de/10011947328
Saved in:
7
Branding co-creation with members of online
brand
communities
Hajli, Nick
;
Mohana Shanmugam
;
Papagiannidis, Savvas
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 136-144
Persistent link: https://www.econbiz.de/10011620397
Saved in:
8
Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges
;
Arruda, Carolina
;
Tiago, …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
Saved in:
9
Empowerment of human brands :
brand
meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
10
Sales-marketing encroachment effects on innovation
Keszey, Tamara
;
Biemans, Wim
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3698-3706
Persistent link: https://www.econbiz.de/10011515241
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
