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The internationalization of marketing communications and consumer research : introduction to the special issue from the 2011 La Londe Conference
Pham, Michel T.; Dewitte, Siegfried - In: Journal of business research : JBR 66 (2013) 7, pp. 871-873
Persistent link: https://www.econbiz.de/10009756894
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Special section: Internationalization of marketing communication and consumer research
Pham, Michel T. (contributor) - In: Journal of business research : JBR 66 (2013) 7, pp. 871-954
Persistent link: https://www.econbiz.de/10009756895
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The internationalization of marketing communications and consumer research: Introduction to the special issue from the 2011 La Londe Conference
Pham, Michel Tuan; Dewitte, Siegfried - In: Journal of business research : JBR 66 (2013) 7, pp. 871-873
Persistent link: https://www.econbiz.de/10010108519
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Interfirm behavior and goal alignment in relational exchanges
Stephen, Andrew T.; Coote, Leonard V. - In: Journal of business research : JBR 60 (2007) 4, pp. 285-295
Persistent link: https://www.econbiz.de/10003451371
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Interfirm behavior and goal alignment in relational exchanges
Stephen, Andrew T.; Coote, Leonard V. - In: Journal of business research : JBR 60 (2007) 4, pp. 285-295
Persistent link: https://www.econbiz.de/10007603412