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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
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ECONIS (ZBW)
1,993
USB Cologne (EcoSocSci)
1
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1
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1
So fun! : how fun brand names affect forgiveness of hedonic and utilitarian products
Rathee, Shelly
;
Masters, Tamara M.
;
Yu-Buck, Grace F.
- In:
Journal of business research : JBR
139
(
2022
),
pp. 44-55
Persistent link: https://www.econbiz.de/10013194148
Saved in:
2
Consumer's response to conditional promotions in retailing : an empirical inquiry
Nigam, Achint
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 751-763
Persistent link: https://www.econbiz.de/10013185036
Saved in:
3
Still work and/or fun? : corroboration of the hedonic and utilitarian shopping value scale
Picot-Coupey, Karine
;
Krey, Nina
;
Huré, Elodie
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 578-590
Persistent link: https://www.econbiz.de/10012494320
Saved in:
4
To emoji or not to emoji? : examining the influence of emoji on consumer reactions to advertising
Das, Gopal
;
Wiener, Hillary J. D.
;
Kareklas, Ioannis
- In:
Journal of business research : JBR
96
(
2019
),
pp. 147-156
Persistent link: https://www.econbiz.de/10011980781
Saved in:
5
Impacts of product type and representation type on the perception of justice and price fairness
Isabella, Giuliana
;
Mazzon, Jose Alfonso
;
Dimoka, Angelika
- In:
Journal of business research : JBR
81
(
2017
),
pp. 203-211
Persistent link: https://www.econbiz.de/10011771694
Saved in:
6
Consumers' responses to metaverse ads : the roles of hedonic versus utilitarian appeal and the moderating role of need for touch
Kim, Yunju
;
Lee, Heejun
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555776
Saved in:
7
Augmented reality generalizations : a meta-analytical review on consumer-related outcomes and the mediating role of hedonic and utilitarian values
Vieira, Valter Afonso
;
Rafael, Diego Nogueira
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013459163
Saved in:
8
Hedonic vs. utilitarian consumption : a cross-cultural perspective based on cultural conditioning
Lim, Elison Ai Ching
;
Ang, Swee Hoon
- In:
Journal of business research : JBR
61
(
2008
)
3
,
pp. 225-232
Persistent link: https://www.econbiz.de/10003717190
Saved in:
9
Consumer perceptions of product creativity, coolness, value and attitude
Im, Subin
;
Bhat, Subodh
;
Lee, Yikuan
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 166-172
Persistent link: https://www.econbiz.de/10010433153
Saved in:
10
Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products : the moderating role of betrayal discovery mode
Sameeni, Maleeha Shahid
;
Ahmad, Wasim
;
Filieri, Raffaele
- In:
Journal of business research : JBR
141
(
2022
),
pp. 137-150
Persistent link: https://www.econbiz.de/10013167963
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