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Effectiveness of brand placement : new insights about viewers
Lehu, Jean-Marc; Bressoud, Etienne - In: Journal of business research : JBR 61 (2008) 10, pp. 1083-1090
Persistent link: https://www.econbiz.de/10003766354
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Do values or goals better explain intent? : a cross-national comparison
Fornerino, Marianela; Jolibert, Alain; Sanchez, Carol M.; … - In: Journal of business research : JBR 64 (2011) 5, pp. 490-496
Persistent link: https://www.econbiz.de/10008901464
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How national culture impacts teenage shopping behavior : comparing French and American consumers
Gentina, Elodie; Butori, Raphaëlle; Rose, Gregory; … - In: Journal of business research : JBR 67 (2014) 4, pp. 464-470
Persistent link: https://www.econbiz.de/10010362109
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Adolescent consumption autonomy : a cross-cultural examination
Palan, Kay M.; Gentina, Elodie; Muratore, Isabelle - In: Journal of business research : JBR 63 (2010) 12, pp. 1342-1348
Persistent link: https://www.econbiz.de/10008747473
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Young children's consumer agency : the case of French children and recycling
Schill, Marie; Godefroit-Winkel, Delphine; Hogg, Margaret K. - In: Journal of business research : JBR 110 (2020), pp. 292-305
Persistent link: https://www.econbiz.de/10012237856
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Teen attitudes toward luxury fashion brands from a social identity perspective : a cross-cultural study of French and U.S. teenagers
Gentina, Elodie; Shrum, L. J.; Lowrey, Tina M. - In: Journal of business research : JBR 69 (2016) 12, pp. 5785-5792
Persistent link: https://www.econbiz.de/10011597508
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A social comparison theory approach to mothers' and daughters' clothing co-consumption behaviors : a cross-cultural study in France and Japan
Gentina, Elodie; Huarng, Kun-Huang; Sakashita, Mototaka - In: Journal of business research : JBR 89 (2018), pp. 361-370
Persistent link: https://www.econbiz.de/10011881814
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Attitudes and intentions toward masstige strategies : a cross-cultural study of French and Chinese consumers
Pizzetti, Marta; Chéreau, Philippe; Soscia, Isabella; … - In: Journal of business research : JBR 167 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014383078
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Technology within cultures : segmenting the wired consumers in Canada, France, and the USA
Petrescu, Maria; Namin, Aidin; Richard, Marie-Odile - In: Journal of business research : JBR 164 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014304139
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Do insider CFOs deliver better acquisition performance?
Iskandar-Datta, Mai E.; Shekhar, Shriya - In: Journal of business research : JBR 118 (2020), pp. 240-252
Persistent link: https://www.econbiz.de/10012288594