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A multidimensional scale for measuring online brand community social capital (OBCSC)
Meek, Stephanie; Ryan, Maria; Lambert, Claire; Ogilvie, … - In: Journal of business research : JBR 100 (2019), pp. 234-244
Persistent link: https://www.econbiz.de/10012023798
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Subnational social trust and the internationalization of emerging market firms
Chen, Xuchang; Wu, Changqi - In: Journal of business research : JBR 158 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014280531
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The effect of uncertainty avoidance and social trust on supply chain collaboration
Qu, Wen Guang; Yang, Zhiyong - In: Journal of business research : JBR 68 (2015) 5, pp. 911-918
Persistent link: https://www.econbiz.de/10010516682
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Facebook users' intentions in risk communication and food-safety issues
Wu, Chih-Wen - In: Journal of business research : JBR 68 (2015) 11, pp. 2242-2247
Persistent link: https://www.econbiz.de/10011389309
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Trust and corporate social responsibility : from expected utility and social normative perspective
Chen, Shihua; Chen, Yulin; Jebran, Khalil - In: Journal of business research : JBR 134 (2021), pp. 518-530
Persistent link: https://www.econbiz.de/10012643838
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Effective marketing communication via social networking site : the moderating role of the social tie
Shen, George Chung-Chi; Chiou, Jyh-Shen; Hsiao, Chih-Hui; … - In: Journal of business research : JBR 69 (2016) 6, pp. 2265-2270
Persistent link: https://www.econbiz.de/10011472234
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Inferring opinion leadership from digital footprints
Jansen, Nora; Hinz, Oliver - In: Journal of business research : JBR 139 (2022), pp. 1123-1137
Persistent link: https://www.econbiz.de/10013194342
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#COVID-19 : forms and drivers of social media users’ engagement behavior toward a global crisis
Azer, Jaylan; Blasco-Arcas, Lorena; Harrigan, Paul - In: Journal of business research : JBR 135 (2021), pp. 99-111
Persistent link: https://www.econbiz.de/10012643989
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How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.; Lin, Chien-Wei; Baalbaki, Sally; … - In: Journal of business research : JBR 120 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
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Fexit : the effect of political and promotional communication from friends and family on Facebook exiting intentions
Pelletier, Mark J.; Horky, Alisha Blakeney; Fox, Alexa K. - In: Journal of business research : JBR 122 (2021), pp. 321-334
Persistent link: https://www.econbiz.de/10012420408