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~isPartOf:"Journal of business research : JBR"
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Journal of business research : JBR
SpringerLink / Bücher
437
Journal of retailing and consumer services
393
Industrial marketing management : the international journal for industrial and high-tech firms
390
Technological forecasting & social change : an international journal
278
Journal of strategic marketing
260
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
222
Journal of marketing management : MM
210
Journal of marketing communications
184
International journal of internet marketing and advertising : IJIMA
175
Journal of marketing
174
The journal of business & industrial marketing
169
European journal of marketing : EJM
161
Information systems research : ISR
161
Journal of the Academy of Marketing Science
161
Springer eBook Collection
156
Tourism management : research, policies, practice
153
International journal of hospitality management
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Management science : journal of the Institute for Operations Research and the Management Sciences
150
Psychology & marketing
144
Marketing intelligence & planning
143
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
140
Business horizons
133
The journal of brand management : an international journal
133
Journal of management information systems : JMIS
132
Europäische Hochschulschriften / 5
131
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
130
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
119
International journal of technology marketing : IJTMkt
115
The journal of product & brand management
115
Cogent business & management
107
International journal of business information systems : IJBIS
105
Journal of advertising research
104
International journal of advertising : the review of marketing communications
100
Electronic commerce research
99
Journal of travel and tourism marketing
97
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
95
Journal of marketing management : JMM ; journal of the Academy of Marketing
94
Asia Pacific journal of marketing and logistics
93
Gabler Edition Wissenschaft
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ECONIS (ZBW)
863
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1
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863
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1
Consumer roles in brand culture and value co-creation in virtual communities
Healy, Jason C.
;
McDonagh, Pierre
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1528-1540
Persistent link: https://www.econbiz.de/10009757041
Saved in:
2
Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing
Regt, Anouk de
;
Plangger, Kirk
;
Barnes, Stuart J.
- In:
Journal of business research : JBR
136
(
2021
),
pp. 513-522
Persistent link: https://www.econbiz.de/10012663249
Saved in:
3
Sidedness, commercial intent and expertise in blog advertising
Uribe, Rodrigo
;
Buzeta, Cristian
;
Velásquez, Milenka
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4403-4410
Persistent link: https://www.econbiz.de/10011554668
Saved in:
4
Social factors' influences on corporate wiki acceptance and use
Iglesias-Pradas, Santiago
;
Hernández-García, Ángel
; …
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1481-1487
Persistent link: https://www.econbiz.de/10011297913
Saved in:
5
Does enterprise social media use promote employee creativity and well-being?
Luqman, Adeel
;
Talwar, Shalini
;
Masood, Ayesha
;
Dhir, …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 40-54
Persistent link: https://www.econbiz.de/10012544935
Saved in:
6
The effect of apathetic motivation on employees' intentions to use social media for businesses
Hansen, Jared M.
;
Levin, Michael A.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 6058-6066
Persistent link: https://www.econbiz.de/10011597704
Saved in:
7
Social media information benefits, knowledge management and smart organizations
Nisar, Tahir M.
;
Prabhakar, Guru
;
Strakova, Lubica
- In:
Journal of business research : JBR
94
(
2019
),
pp. 264-272
Persistent link: https://www.econbiz.de/10011947406
Saved in:
8
Social comparison orientation and frequency : a study on international travel bloggers
Mariani, Marcello M.
;
Styvén, Maria
;
Nataraajan, Rajan
- In:
Journal of business research : JBR
123
(
2021
),
pp. 232-240
Persistent link: https://www.econbiz.de/10012430494
Saved in:
9
The value of social media for innovation : a capability perspective
Muninger, Marie-Isabelle
;
Hammedi, Wafa
;
Mahr, Dominik
- In:
Journal of business research : JBR
95
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10011979824
Saved in:
10
The dark and the bright side of co-creation : triggers of member behavior in online innovation communities
Gebauer, Johannes
;
Füller, Johann
;
Pezzei, Roland
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1516-1527
Persistent link: https://www.econbiz.de/10009757047
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