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Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman; Han, Jin K.; Im, Il; Jung, Sung In; Lee, … - In: Journal of business research : JBR 142 (2022), pp. 387-399
Persistent link: https://www.econbiz.de/10013168306
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Analyzing international tourists' functional information needs : a comparative analysis of inquiries in an on-line travel forum
Hwang, Yeong-hyeon; Jani, Dev; Jeong, Ho Kyun - In: Journal of business research : JBR 66 (2013) 6, pp. 700-705
Persistent link: https://www.econbiz.de/10009739971
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Why and how to use enterprise social media platforms : the employee's perspective
Yee, Rachel W. Y.; Miquel-Romero, Maria-Jose; Cruz Ros, … - In: Journal of business research : JBR 137 (2021), pp. 517-526
Persistent link: https://www.econbiz.de/10012665807
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A cross-cultural comparison of electronic word-of-mouth and country-of-origin effects
Fong, John; Burton, Suzan - In: Journal of business research : JBR 61 (2008) 3, pp. 233-242
Persistent link: https://www.econbiz.de/10003717198
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More information, stronger effectiveness? : different group package tour advertising components on web page
Wang, Kuo-Ching; Chou, Shu-Hui; Su, Che-Jen; Tsai, Hsin-Yi - In: Journal of business research : JBR 60 (2007) 4, pp. 382-387
Persistent link: https://www.econbiz.de/10003451433
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Marketing tactics discouraging price search : deception and competition
Lindsey-Mullikin, Joan; Petty, Ross D. - In: Journal of business research : JBR 64 (2011) 1, pp. 67-73
Persistent link: https://www.econbiz.de/10008806336
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Propagation effects of filtering incongruent information
Deffuant, Guillaume; Huet, Sylvie - In: Journal of business research : JBR 60 (2007) 8, pp. 816-825
Persistent link: https://www.econbiz.de/10003499736
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A cognitive model to predict domain-specific consumer innovativeness
Hoffmann, Stefan; Soyez, Katja - In: Journal of business research : JBR 63 (2010) 7, pp. 778-785
Persistent link: https://www.econbiz.de/10003984881
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How e-WOM recommendations influence product consideration and quality of choice : a motivation to process information perspective
Gupta, Pranjal; Harris, Judy - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1041-1049
Persistent link: https://www.econbiz.de/10008652796
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Understanding consumer services buyers based upon their purchase channel
Magnini, Vincent P.; Karande, Kiran - In: Journal of business research : JBR 64 (2011) 6, pp. 543-550
Persistent link: https://www.econbiz.de/10008988835