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When are influentials equally influenceable? : the strength of strong ties in new product adoption
Zhang, Honghong; Fam, Kim Shyan; Goh, Tiong-Thye; Dai, Xin - In: Journal of business research : JBR 82 (2018), pp. 160-170
Persistent link: https://www.econbiz.de/10011771826
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Designing profitable seeding Programs : the effects of social network properties and consumer homophily
Nejad, Mohammad G.; Amini, Mehdi - In: Journal of business research : JBR 173 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014547900
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Innovation and diffusion of high-tech products, services, and systems
Huarng, Kun-Huang; Yu, Tiffany Hui-Kuang; Lai, Wenhsiang - In: Journal of business research : JBR 68 (2015) 11, pp. 2223-2226
Persistent link: https://www.econbiz.de/10011388127
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Evolutionary knowledge games in social networks
Ozkan-Canbolat, Ela; Beraha, Aydin - In: Journal of business research : JBR 69 (2016) 5, pp. 1807-1811
Persistent link: https://www.econbiz.de/10011451022
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New product adoption in social networks : why direction matters
Hinz, Oliver; Schulze, Christian; Takac, Carsten - In: Journal of business research : JBR 67 (2014) 1, pp. 2836-2844
Persistent link: https://www.econbiz.de/10010235309
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Determinants of growth and decline in mobile game diffusion
Yi, Jisu; Lee, Youseok; Kim, Sang-hoon - In: Journal of business research : JBR 99 (2019), pp. 363-372
Persistent link: https://www.econbiz.de/10012023661
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Improving marketing success : the role of tacit knowledge exchange between sales and marketing
Arnett, Dennis B.; Wittmann, C. Michael - In: Journal of business research : JBR 67 (2014) 3, pp. 324-331
Persistent link: https://www.econbiz.de/10010245256
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Listening to workers : the overtime versus hiring dilemma
Singer, Marcos; Obach, Juan José - In: Journal of business research : JBR 66 (2013) 10, pp. 1771-1779
Persistent link: https://www.econbiz.de/10009772376
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Inter-organizational information systems adoption for service innovation in building sector
Chaparro-Peláez, Julián; Pereira-Rama, Antonio; … - In: Journal of business research : JBR 67 (2014) 5, pp. 673-679
Persistent link: https://www.econbiz.de/10010363408
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Interorganizational imitation heuristics arising from cognitive frames
Nikolaeva, Ralitza - In: Journal of business research : JBR 67 (2014) 8, pp. 1758-1765
Persistent link: https://www.econbiz.de/10010379235