Narrow search
Showing 1 - 10 of 2,657
Cover Image
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia - In: Journal of business research : JBR 91 (2018), pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
Cover Image
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia - In: Journal of business research : JBR 96 (2019), pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Cover Image
Social interaction and low involvement products
Kuenzel, Johanna; Musters, Pieter - In: Journal of business research : JBR 60 (2007) 8, pp. 876-883
Persistent link: https://www.econbiz.de/10003499868
Cover Image
Building and assurance of agent-based models: an example and challenge to the field
Midgley, David F.; Marks, Robert E.; Kunchamwar, Dinesh - In: Journal of business research : JBR 60 (2007) 8, pp. 884-893
Persistent link: https://www.econbiz.de/10003499876
Cover Image
Simulating changing consumer preferences: a dynamic conjoint model
Vag, Andras - In: Journal of business research : JBR 60 (2007) 8, pp. 904-911
Persistent link: https://www.econbiz.de/10003499890
Cover Image
Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne; Zauner, Alexander; Koller, Monika; Rusch, Thomas - In: Journal of business research : JBR 67 (2014) 5, pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
Cover Image
Consumer responses to high-technology products : product attributes, cognition, and emotions
Lee, Seunghyun; Ha, Sejin; Widdows, Richard - In: Journal of business research : JBR 64 (2011) 11, pp. 1195-1200
Persistent link: https://www.econbiz.de/10009380537
Cover Image
The satisfaction-place attachment relationship : potential mediators and moderators
Ramkissoon, Haywantee; Mavondo, Felix T. - In: Journal of business research : JBR 68 (2015) 12, pp. 2593-2602
Persistent link: https://www.econbiz.de/10011399618
Cover Image
Development of new empirical insights in consumer-retailer relationships within online and offline retail environments : introduction to the special issue
Ortinau, David J.; Babin, Barry J.; Chebat, Jean-Charles - In: Journal of business research : JBR 66 (2013) 7, pp. 795-800
Persistent link: https://www.econbiz.de/10009756919
Cover Image
Nostalgic emotion, experiential value, brand image, and consumption intentions of customers of nostalgic-themed restaurants
Chen, Hung-bin; Yeh, Shih-shuo; Huan, Tzung-cheng - In: Journal of business research : JBR 67 (2014) 3, pp. 354-360
Persistent link: https://www.econbiz.de/10010245245