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Interactions between instrumental timbre and consumers' regulatory focus
Sunaga, Tsutomu; Meng, Yan; Zhuang, Xuhong - In: Journal of business research : JBR 121 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012417308
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Consumers' green involvement and the persuasive effects of emotional versus functional ads
Matthes, Jörg; Wonneberger, Anke; Schmuck, Desirée - In: Journal of business research : JBR 67 (2014) 9, pp. 1885-1893
Persistent link: https://www.econbiz.de/10010379213
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The effectiveness of advertising images in promoting experiential offerings : an emotional response approach
Septianto, Felix; Ye, Sheng; Northey, Gavin - In: Journal of business research : JBR 122 (2021), pp. 344-352
Persistent link: https://www.econbiz.de/10012420418
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Intrinsic versus extrinsic goals : the role of self-construal in understanding consumer response to goal framing in social marketing
Lee, Seungae; Pounders, Kathrynn R. - In: Journal of business research : JBR 94 (2019), pp. 99-112
Persistent link: https://www.econbiz.de/10011947323
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Slogan recall effects on marketplace behaviors : the roles of external search and brand assessment
Briggs, Elten; Janakiraman, Narayan - In: Journal of business research : JBR 80 (2017), pp. 98-105
Persistent link: https://www.econbiz.de/10011771448
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The curious versus the overwhelmed : factors influencing QR codes scan intention
Okazaki, Shintaro; Navarro, Angeles; Mukherji, Prokriti; … - In: Journal of business research : JBR 99 (2019), pp. 498-506
Persistent link: https://www.econbiz.de/10012023703
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Subcultural escapades via music consumption : identity transformations and extraordinary experiences in Dionysian music subculturesO
Ulusoy, Emre - In: Journal of business research : JBR 69 (2016) 1, pp. 244-254
Persistent link: https://www.econbiz.de/10011417717
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Effect of peer influence on unauthorized music downloading and sharing : the moderating role of self-construal
Yang, Zhiyong; Wang, Jingguo; Mourali, Mehdi - In: Journal of business research : JBR 68 (2015) 3, pp. 516-525
Persistent link: https://www.econbiz.de/10010495369
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A meta-analysis of the effects of music in tourism and hospitality settings
Trompeta, Maria-Angeliki; Karantinou, Kalipso; Koritos, … - In: Journal of business research : JBR 138 (2022), pp. 130-145
Persistent link: https://www.econbiz.de/10013197860
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Little less conversation, little more action : musical intervention as aesthetic material communication
Sorsa, Virpi; Merkkiniemi, Heini; Endrissat, Nada; … - In: Journal of business research : JBR 85 (2018), pp. 365-374
Persistent link: https://www.econbiz.de/10011815572