Narrow search
Showing 1 - 10 of 2,280
Cover Image
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak; Dewani, Prem Prakash; Behl, Abhishek; … - In: Journal of business research : JBR 154 (2023), pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Cover Image
Investigating the effect of quality of grammar and mechanics (QGAM) in online reviews : the mediating role of reviewer crediblity
Ketron, Seth - In: Journal of business research : JBR 81 (2017), pp. 51-59
Persistent link: https://www.econbiz.de/10011771588
Cover Image
Fake or credible? : antecedents and consequences of perceived credibility in exaggerated online reviews
Román, Sergio; Riquelme, Isabel P.; Iacobucci, Dawn - In: Journal of business research : JBR 156 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10013534117
Cover Image
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean; Jiang, Ying - In: Journal of business research : JBR 160 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Cover Image
In eWOM we trust : using naïve theories to understand consumer trust in a complex eWOM marketspace
Pyle, Martin A.; Smith, Andrew N.; Chevtchouk, Yanina - In: Journal of business research : JBR 122 (2021), pp. 145-158
Persistent link: https://www.econbiz.de/10012420352
Cover Image
We're not so different : collectivism increases perceived homophily, trust, and seeking user-generated product information
Leonhardt, James M.; Pezzuti, Todd; Namkoong, Jae-Eun - In: Journal of business research : JBR 112 (2020), pp. 160-169
Persistent link: https://www.econbiz.de/10012230573
Cover Image
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.; Jiang, Yangyang; Jha, Subhash - In: Journal of business research : JBR 136 (2021), pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Cover Image
What makes online reviews helpful? : a diagnosticity-adoption framework to explain informational and normative influences in e-WOM
Filieri, Raffaele - In: Journal of business research : JBR 68 (2015) 6, pp. 1291-1270
Persistent link: https://www.econbiz.de/10010529911
Cover Image
The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence
Chen, Jie; Teng, Lefa; Yu, Ying; Yu, Xueer - In: Journal of business research : JBR 69 (2016) 2, pp. 467-475
Persistent link: https://www.econbiz.de/10011435934
Cover Image
The success of viral ads : social and attitudinal predictors of consumer pass-on behavior on social network sites
Ketelaar, Paul E.; Janssen, Loes; Vergeer, Maurice; … - In: Journal of business research : JBR 69 (2016) 7, pp. 2603-2613
Persistent link: https://www.econbiz.de/10011491433