In eWOM we trust : using naïve theories to understand consumer trust in a complex eWOM marketspace
Martin A. Pyle, Andrew N. Smith, Yanina Chevtchouk
| Year of publication: |
2021
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|---|---|
| Authors: | Pyle, Martin A. ; Smith, Andrew N. ; Chevtchouk, Yanina |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 122.2021, p. 145-158
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| Subject: | Dimensional trust | Electronic word-of-mouth (eWOM) | Naïve theories | Online reviews | Persuasion knowledge (PKM) | Review platforms | Virales Marketing | Viral marketing | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Marketing | Internet marketing | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.08.063 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012420352