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~isPartOf:"Journal of business research : JBR"
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Brand equity for football club...
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Brand management
602
Markenführung
602
Consumer behaviour
551
Konsumentenverhalten
551
Brand image
485
Markenimage
485
Brand
254
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247
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Diamantopoulos, Adamantios
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Gupta, Suraksha
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Ko, Eunju
12
Foroudi, Pantea
11
Melewar, T. C.
11
Valette-Florence, Pierre
11
Veloutsou, Cleopatra
11
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9
Merrilees, Bill
8
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6
Buil, Isabel
6
Cornwell, T. Bettina
6
Dennis, Charles
6
Filieri, Raffaele
6
Kim, Kyung Hoon
6
Merchant, Altaf
6
Michel, Géraldine
6
Teng, Lefa
6
Wallpach, Sylvia von
6
Aiello, Gaetano
5
Arslanagic-Kalajdzic, Maja
5
Christodoulides, George
5
Guzman, Francisco
5
Mühlbacher, Hans
5
Ozdemir, Sena
5
Pantano, Eleonora
5
Phau, Ian
5
Roper, Stuart
5
Roy, Sanjit
5
Shukla, Paurav
5
Spielmann, Nathalie
5
Vrontis, Demetris
5
Andreini, Daniela
4
Balaji, M. S.
4
Bang, Nguyen
4
Cleveland, Mark
4
Czinkota, Michael R.
4
Davvetas, Vasileios
4
Dutta, Sujay
4
Ekinci, Yuksel
4
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Journal of business research : JBR
The journal of brand management : an international journal
635
Journal of sports economics
614
Journal of business ethics : JOBE
510
SpringerLink / Bücher
484
The journal of product & brand management
415
Journal of retailing and consumer services
404
European Sport management quarterly : ESMQ
363
Journal of sport management : the official journal of the North American Society of Sport Management
362
Sport management review
345
International journal of sport management and marketing : IJSMM
314
Journal of Product & Brand Management
264
Sport marketing quarterly : preferred journal of the Sport Marketing Association
247
International journal of sport finance
218
Tourism management : research, policies, practice
209
Corporate social responsibility and environmental management
203
Psychology & marketing
193
Business strategy and the environment
187
International journal of sports marketing & sponsorship
187
Industrial marketing management : the international journal for industrial and high-tech firms
184
European journal of marketing : EJM
179
International journal of hospitality management
176
Applied economics
174
Strategic Direction
168
Asia Pacific journal of marketing and logistics
164
Springer eBook Collection
159
Journal of marketing communications
155
Marketing intelligence & planning
155
Journal of strategic marketing
153
Journal of travel and tourism marketing
147
Discussion paper series / IZA
145
Journal of marketing management : MM
144
European Journal of Marketing
140
MPRA Paper
140
Technological forecasting & social change : an international journal
121
Research
117
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
115
Journal of the Academy of Marketing Science
115
Business & society
114
Cogent business & management
111
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ECONIS (ZBW)
992
Showing
1
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10
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992
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1
Sports teams heritage : measurement and application in sponsorship
Rose, Mei
;
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
Saved in:
2
Engagement in sports virtual brand communities
Santos, Manuel Alonso dos
;
Guardia, Francisco Rejón
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 273-279
Persistent link: https://www.econbiz.de/10011881786
Saved in:
3
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
4
Sports
fans
and innovation : an analysis of
football
fans
' satisfaction with video assistant refereeing through social identity and argumentative theories
Winand, Mathieu
;
Schneiders, Christopher
;
Merten, Sebastian
- In:
Journal of business research : JBR
136
(
2021
),
pp. 99-109
Persistent link: https://www.econbiz.de/10012663266
Saved in:
5
Stakeholder
relationships, brand equity, firm performance : a resource-based perspective
Wang, Hui-Ming Deanna
;
Sengupta, Sanjit
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5561-5568
Persistent link: https://www.econbiz.de/10011597357
Saved in:
6
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
Saved in:
7
Are Super Bowl ads a super waste of money? : examining the intermediary roles of customer-based brand equity and customer equity effects
Raithel, Sascha
;
Taylor, Charles Raymond
;
Hock, Stefan J.
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3788-3794
Persistent link: https://www.econbiz.de/10011515263
Saved in:
8
Improving fit perceptions for an incongruent sponsorship : associating a sports property to a brand via analogical articulation
Madrigal, Robert
;
King, Jesse
- In:
Journal of business research : JBR
124
(
2021
),
pp. 731-738
Persistent link: https://www.econbiz.de/10012494008
Saved in:
9
The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
Saved in:
10
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
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