Narrow search
Showing 1 - 10 of 840
Cover Image
The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy; Perry, Patsy; Moore, Christopher; Warnaby, Gary - In: Journal of business research : JBR 69 (2016) 1, pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
Cover Image
Entrepreneurial orientation, marketing capabilities and performance : the moderating role of competitive intensity on Latin American international new ventures
Martin, Silvia L.; Javalgi, Rajshekhar G. - In: Journal of business research : JBR 69 (2016) 6, pp. 2040-2051
Persistent link: https://www.econbiz.de/10011471672
Cover Image
The longitudinal effects of internationalization on firm performance : the moderating role of marketing capability
Wenbin, Sun; Price, Joseph M.; Ding, Yuan - In: Journal of business research : JBR 95 (2019), pp. 326-337
Persistent link: https://www.econbiz.de/10011980110
Cover Image
The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance
Wu, Jie; Ma, Zhenzhong; Liu, Zhiyang - In: Journal of business research : JBR 99 (2019), pp. 524-533
Persistent link: https://www.econbiz.de/10012023717
Cover Image
Explaining performance determinants : a knowledge based view of international new ventures
Martin, Silvia L.; Javalgi, Rajshekhar G. - In: Journal of business research : JBR 101 (2019), pp. 615-626
Persistent link: https://www.econbiz.de/10012103519
Cover Image
Exploring the exporting-downsizing link : does the type of export strategy and firm efficiency in foreign markets matter?
Campos-García, Irene; Muñoz-Bullón, Fernando; … - In: Journal of business research : JBR 108 (2020), pp. 324-336
Persistent link: https://www.econbiz.de/10012175345
Cover Image
Marketing capabilities and international new venture performance : the mediation role of marketing communication and the moderation effect of technological turbulence
Martin, Silvia L.; Javalgi, Rajshekhar G.; Ciravegna, … - In: Journal of business research : JBR 107 (2020), pp. 25-37
Persistent link: https://www.econbiz.de/10012156665
Cover Image
Global marketing strategy modeling of high tech products
Wu, Chih-wen - In: Journal of business research : JBR 64 (2011) 11, pp. 1229-1233
Persistent link: https://www.econbiz.de/10009380519
Cover Image
SMEs' internationalisation : when does innovation matter?
Saridakis, George; Idris, Bochra; Hansen, Jared M.; … - In: Journal of business research : JBR 96 (2019), pp. 250-263
Persistent link: https://www.econbiz.de/10011980962
Cover Image
Global-innovation strategy modeling of biotechnology industry
Wu, Chih-wen - In: Journal of business research : JBR 66 (2013) 10, pp. 1994-1999
Persistent link: https://www.econbiz.de/10009772290