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How does sensory brand experience influence brand equity? : considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Iglesias, Oriol; Markovic, Stefan; Rialp Criado, Josep - In: Journal of business research : JBR 96 (2019), pp. 343-354
Persistent link: https://www.econbiz.de/10011981068
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Indirect effect of open innovation on clinical and economic value creation in digital healthcare : a comparative study of European countries
Pundziene, Asta; Sermontyte-Baniule, Rima; Rialp … - In: Journal of business research : JBR 159 (2023), pp. 1-18
Persistent link: https://www.econbiz.de/10014287535
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The internationalization of social hybrid firms
Angulo-Ruiz, Fernando; Pergelova, Albena; Dana, Leo Paul - In: Journal of business research : JBR 113 (2020), pp. 266-278
Persistent link: https://www.econbiz.de/10012230485
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A cross-country study of marketing effectiveness in high-credence services
Angulo-Ruiz, Fernando; Pergelova, Albena; Cheben, Juraj; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3636-3644
Persistent link: https://www.econbiz.de/10011515210
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Capturing dynamics in the value for brand recommendations from word-of-mouth conversations
Luo, Anita; Baker, Andrew M.; Donthu, Naveen - In: Journal of business research : JBR 104 (2019), pp. 247-260
Persistent link: https://www.econbiz.de/10012105018
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Forty-five years of Journal of Business Research : a bibliometric analysis
Donthu, Naveen; Kumar, Satish; Pattnaik, Debidutta - In: Journal of business research : JBR 109 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012237918
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Why negative brand extension evaluations do not always negatively affect the brand : the role of central and peripheral brand associations
Michel, Géraldine; Donthu, Naveen - In: Journal of business research : JBR 67 (2014) 12, pp. 2611-2619
Persistent link: https://www.econbiz.de/10010483031
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Web site customer orientations, web site quality, and purchase intentions : the role of web site personality
Poddar, Amit; Donthu, Naveen; Wei, Yujie - In: Journal of business research : JBR 62 (2009) 4, pp. 441-450
Persistent link: https://www.econbiz.de/10003839883
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Effects of cognitive age, dispositional time perceptions, and time view manipulations on product attribute evaluations
Wei, Yujie; Donthu, Naveen; Bernhardt, Kenneth L. - In: Journal of business research : JBR 66 (2013) 11, pp. 2171-2177
Persistent link: https://www.econbiz.de/10009787905
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The fluent online shopping experience
Mosteller, Jill; Donthu, Naveen; Eroglu, Sevgin - In: Journal of business research : JBR 67 (2014) 11, pp. 2486-2493
Persistent link: https://www.econbiz.de/10010402745