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Journal of business research : JBR
Legends in marketing
84
Legends in consumer behavior
43
Journal of the Academy of Marketing Science
24
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of Business Research
11
Journal of marketing
10
Journal of marketing theory and practice
9
AMS review : official publication of the Academy of Marketing Science
8
Global business perspectives series
7
Journal of strategic marketing
7
European Journal of Marketing
6
Journal of macromarketing
6
MSI reports : working paper series
6
Business horizons
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing research : JMR
5
Journal of retailing
5
Legends in strategic marketing
5
Does marketing need reform? : fresh perspectives on the future
4
Handbook of relationship marketing
4
International Marketing Review
4
Journal of Consumer Marketing
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Review of marketing research
4
European journal of marketing : EJM
3
Journal of Business & Industrial Marketing
3
Legends in marketing series
3
Management Science
3
Marketing theory
3
Models of buyer behavior
3
The journal of business & industrial marketing
3
Zeitschrift für Markt-, Meinungs- und Zukunftsforschung : Vierteljahresbeiträge zu Theorie und Praxis
3
Business Horizons
2
Consumer and industrial buying behavior
2
Consumer behavior : contemporary research in action
2
Harvard business review : HBR
2
Insights into consumer behavior
2
International business review : the official journal of the European International Business Academy
2
International marketing review
2
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ECONIS (ZBW)
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1
Impact of Covid-19 on consumer behavior : will the old habits return or die?
Sheth, Jagdish N.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 280-283
Persistent link: https://www.econbiz.de/10012286029
Saved in:
2
Developing a model of antecedents to consumers' perceptions and evaluations of price unfairness
Bechwati, Nada Nasr
;
Sisodia, Rajendra
;
Sheth, Jagdish N.
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 761-767
Persistent link: https://www.econbiz.de/10003861039
Saved in:
3
Next frontiers of research in data driven marketing : will techniques keep up with data tsunami?
Sheth, Jagdish N.
;
Kellstadt, Charles H.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 780-784
Persistent link: https://www.econbiz.de/10012494174
Saved in:
4
Growing the pie in emerging markets : marketing strategies for increasing the ratio of non-users to users
Sinha, Mona
;
Sheth, Jagdish N.
- In:
Journal of business research : JBR
86
(
2018
),
pp. 217-224
Persistent link: https://www.econbiz.de/10011855302
Saved in:
5
The growing importance of customer-centric support services for improving customer experience
Sheth, Jagdish N.
;
Jain, Varsha
;
Ambika, Anupama
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303770
Saved in:
6
The geopolitics of supply chains : assessing the consequences of the Russo-Ukrainian war for B2B relationships
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014380335
Saved in:
7
Outsourcing : think more expansively
Varadarajan, Rajan
- In:
Journal of business research : JBR
62
(
2009
)
11
,
pp. 1165-1172
Persistent link: https://www.econbiz.de/10003897454
Saved in:
8
Resource advantage theory, resource based theory, and theory of multimarket competition : does multimarket rivalry restrain firms from leveraging resource advantages?
Varadarajan, Rajan
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014293899
Saved in:
9
Exploring salesperson turnover : a causal model
Sager, Jeffrey K.
- In:
Journal of business research : JBR
18
(
1989
)
4
,
pp. 303-326
Persistent link: https://www.econbiz.de/10001070120
Saved in:
10
Doing well by doing good innovations : alleviation of social problems in emerging markets through corporate social innovations
Varadarajan, Rajan
;
Kaul, Rupali
- In:
Journal of business research : JBR
86
(
2018
),
pp. 225-233
Persistent link: https://www.econbiz.de/10011855305
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