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Multiple Ps′ effects on gambling, drinking and smoking : advancing theory and evidence
Prentice, Catherine; Cotte, June - In: Journal of business research : JBR 68 (2015) 10, pp. 2045-2048
Persistent link: https://www.econbiz.de/10011373175
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Interacting contributions of different departments to brand success
De Chernatony, Leslie; Cottam, Susan - In: Journal of business research : JBR 62 (2009) 3, pp. 297-304
Persistent link: https://www.econbiz.de/10003840041
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Editorial: JBR special issue on executional elements in advertising
Rossiter, John R. - In: Journal of business research : JBR 65 (2012) 6, pp. 829-830
Persistent link: https://www.econbiz.de/10009552461
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Do insider CFOs deliver better acquisition performance?
Iskandar-Datta, Mai E.; Shekhar, Shriya - In: Journal of business research : JBR 118 (2020), pp. 240-252
Persistent link: https://www.econbiz.de/10012288594
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Entrepreneurship within the history of marketing
Edwards, Chase J.; Bendickson, Joshua S.; Baker, Brent L.; … - In: Journal of business research : JBR 108 (2020), pp. 259-267
Persistent link: https://www.econbiz.de/10012175313
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"It's nice to get a wee treat if you've had a bad week" : consumer motivations in retail loyalty scheme points redemption
Smith, Andrew; Sparks, Leigh - In: Journal of business research : JBR 62 (2009) 5, pp. 542-547
Persistent link: https://www.econbiz.de/10003846876
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The customer-based corporate reputation scale : replication and short form
Walsh, Gianfranco; Beatty, Sharon E.; Shiu, Edward M. K. - In: Journal of business research : JBR 62 (2009) 10, pp. 924-930
Persistent link: https://www.econbiz.de/10003887547
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Universal differences in advertising avoidance behavior : a cross-cultural study
Rojas-Méndez, José I.; Davies, Gary; Madran, Canan - In: Journal of business research : JBR 62 (2009) 10, pp. 947-954
Persistent link: https://www.econbiz.de/10003887572
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The sources of management innovation : when firms introduce new management practices
Mol, Michael J.; Birkinshaw, Julian - In: Journal of business research : JBR 62 (2009) 12, pp. 1269-1280
Persistent link: https://www.econbiz.de/10003900754
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The integration-responsiveness framework and subsidiary management : a commentary
Haugland, Sven A. - In: Journal of business research : JBR 63 (2010) 1, pp. 94-96
Persistent link: https://www.econbiz.de/10003909560