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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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ECONIS (ZBW)
2,207
USB Cologne (EcoSocSci)
1
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1
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date (oldest first)
1
The role of status and leadership style in sales contests : a natural field
experiment
Verbeke, Willem J. M. I.
;
Bagozzi, Richard P.
; …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4112-4120
Persistent link: https://www.econbiz.de/10011553934
Saved in:
2
Influencing consumers to choose environment friendly offerings : evidence from field experiments
Kristensson, Per
;
Wästlund, Erik
;
Söderlund, Magnus
- In:
Journal of business research : JBR
76
(
2017
),
pp. 89-97
Persistent link: https://www.econbiz.de/10011712562
Saved in:
3
How do likes influence revenue? : a randomized controlled field
experiment
Grahl, Jörn
;
Hinz, Oliver
;
Rothlauf, Franz
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383037
Saved in:
4
Blurring production-consumption boundaries : making my own luxury bag
Kim, Ha Youn
;
Kwon, Yoo Jin
- In:
Journal of business research : JBR
74
(
2017
),
pp. 120-125
Persistent link: https://www.econbiz.de/10011675431
Saved in:
5
Transgressing a group value in a transcultural experience : immigrants' affective response to perceived social identity threats
Carvalho, Sergio W.
;
Fazel, Hesham
;
Trifts, Valerie
- In:
Journal of business research : JBR
91
(
2018
),
pp. 326-333
Persistent link: https://www.econbiz.de/10011903212
Saved in:
6
Running field experiments using Facebook split test
Orazi, Davide C.
;
Johnston, Allen C.
- In:
Journal of business research : JBR
118
(
2020
),
pp. 189-198
Persistent link: https://www.econbiz.de/10012288588
Saved in:
7
Risk aversion in prediction markets : a framed-field
experiment
Boulu-Reshef, Béatrice
;
Comeig, Irene
;
Donze, Robert
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5071-5075
Persistent link: https://www.econbiz.de/10011589141
Saved in:
8
A multi-method study of social ties and crowdfunding success : opening the black box to get the cash inside
Simon, Mark
;
Stanton, Steven J.
;
Townsend, Janell D.
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 206-214
Persistent link: https://www.econbiz.de/10012104966
Saved in:
9
Pulling together by paying together : the effect of product market competition on TMT incentive dispersion
Anutchanat Jaroenjitrkam
;
Mihaylov, George
;
Yu, Chia-Feng
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014331903
Saved in:
10
The role of fan benefits in shaping responses to sponsorship activation
Dreisbach, Jan
;
Woisetschläger, David
;
Backhaus, Christof
- In:
Journal of business research : JBR
124
(
2021
),
pp. 780-789
Persistent link: https://www.econbiz.de/10012494021
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