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Brand management
602
Markenführung
602
Consumer behaviour
442
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442
Brand image
357
Markenimage
357
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283
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8
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7
Merrilees, Bill
7
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6
Kim, Kyung Hoon
6
Merchant, Altaf
6
Buil, Isabel
5
Christodoulides, George
5
Dennis, Charles
5
Michel, Géraldine
5
Phau, Ian
5
Roper, Stuart
5
Roy, Sanjit
5
Spielmann, Nathalie
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Teng, Lefa
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Wallpach, Sylvia von
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Andreini, Daniela
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4
Seo, Yuri
4
Sharifah Faridah Syed Alwi
4
Shukla, Paurav
4
Singh, Jaywant
4
Voyer, Benjamin G.
4
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Journal of business research : JBR
The journal of brand management : an international journal
608
The journal of product & brand management
394
SpringerLink / Bücher
352
Journal of retailing and consumer services
339
Psychology & marketing
150
European journal of marketing : EJM
142
International journal of hospitality management
121
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
121
Journal of strategic marketing
114
Asia Pacific journal of marketing and logistics
113
Journal of marketing communications
113
Industrial marketing management : the international journal for industrial and high-tech firms
112
Journal of marketing research : JMR
112
Journal of marketing
111
Marketing intelligence & planning
111
Journal of advertising research
109
Journal of marketing management : MM
106
Springer eBook Collection
102
Journal of fashion marketing and management
100
The IUP journal of brand management : IJBRM
94
Innovatives Markenmanagement
90
Journal of the Academy of Marketing Science
82
The Trademark reporter
82
Marketing letters : a journal of research in marketing
81
Journal of international consumer marketing
79
Research
79
Business strategy and the environment
76
International journal of consumer studies
75
Journal of promotion management : innovations in planning and applied research
75
Markenartikel : das Magazin für Markenführung
75
Journal of promotion management : JPM
73
Cogent business & management
72
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Marketing : ZFP ; journal of research and management
69
The journal of consumer marketing
69
International journal of advertising : the review of marketing communications
68
International journal of internet marketing and advertising : IJIMA
68
Tourism management : research, policies, practice
67
International marketing review
65
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ECONIS (ZBW)
660
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660
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1
Giving green a second thought : modeling the value retention of green products in the secondary market
Majid, Kashef Abdul
;
Russell, Cristel Antonia
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 994-1002
Persistent link: https://www.econbiz.de/10010517123
Saved in:
2
Eco-innovation for environment and waste prevention
Sumrin, Samina
;
Gupta, Suraksha
;
Asaad, Yousra
;
Wang, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 627-639
Persistent link: https://www.econbiz.de/10012420453
Saved in:
3
The virtuous circle between green product innovation and performance : the role of financial constraint and corporate
brand
Rahman, Mahabubur
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468649
Saved in:
4
Symbolic drivers of consumer-
brand
identification and disidentification
Wolter, Jeremy S.
;
Brach, Simon
;
Cronin, J. J.
;
Bonn, …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 785-793
Persistent link: https://www.econbiz.de/10011436273
Saved in:
5
Emphasizing
brand
heritage : does it work? And how?
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
Saved in:
6
Developing and validating a scale of consumer
brand
embarrassment tendencies
Walsh, Gianfranco
;
Albrecht, Arne K.
;
Hofacker, Charles F.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
Saved in:
7
Tastlé-Nestlé, Toogle-Google : the effects of similarity to familiar
brand
names in
brand
name innovation
Kronrod, Ann
;
Lowrey, Tina M.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1182-1189
Persistent link: https://www.econbiz.de/10011440265
Saved in:
8
Mastering survivorship : how brands facilitate the transformation to heroic survivor
Hollenbeck, Candice R.
;
Patrick, Vanessa M.
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 73-82
Persistent link: https://www.econbiz.de/10011417102
Saved in:
9
Narrative-transportation storylines in luxury
brand
advertising : motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
10
The impact of attitude functions on luxury
brand
consumption : an age-based group comparison
Schade, Michael
;
Hegner, Sabrina
;
Horstmann, Florian
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 314-322
Persistent link: https://www.econbiz.de/10011417730
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