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Brand management
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ECONIS (ZBW)
1,158
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1
Marketing innovation : a consequence of competitivenesse
Gupta, Suraksha
;
Malhotra, Naresh K.
;
Czinkota, Michael R.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5671-5681
Persistent link: https://www.econbiz.de/10011597448
Saved in:
2
Global design, marketing and branding : introduction to the special issue
Melewar, T. C.
;
Dennis, Charles
;
Kent, Anthony
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2241-2242
Persistent link: https://www.econbiz.de/10010402008
Saved in:
3
How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
Saved in:
4
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
5
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
6
International business and the migrant-owned enterprise
Czinkota, Michael R.
;
Khan, Zaheer
;
Knight, Gary A.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 657-669
Persistent link: https://www.econbiz.de/10012420460
Saved in:
7
Ships and relationships :
competition
, geographical proximity, and relations in the shipping industry
Nowińska, Agnieszka
- In:
Journal of business research : JBR
101
(
2019
),
pp. 161-170
Persistent link: https://www.econbiz.de/10012103230
Saved in:
8
The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy
;
Perry, Patsy
;
Moore, Christopher
;
Warnaby, Gary
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
Saved in:
9
Latin American firms competing in the global economy
Carneiro, Jorge Manoel Teixeira
;
Brenes, Esteban R.
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 831-836
Persistent link: https://www.econbiz.de/10010363284
Saved in:
10
Knowledge and innovation in emerging market multinationals : the expansion paradox
Lynch, Richard L.
;
Jin, Zhongqi
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1593-1597
Persistent link: https://www.econbiz.de/10011450375
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