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Special issue: Complexities in markets
Gilbert, G. Nigel (contributor) - 2007
Persistent link: https://www.econbiz.de/10003499595
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Franchising, local market characteristics and alcohol sales to minors
Uthgård, Jakob; Nygaard, Arne; Dahlstrom, Robert - In: Journal of business research : JBR 68 (2015) 10, pp. 2117-2124
Persistent link: https://www.econbiz.de/10011373131
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Using diffusion models to forecast market size in emerging markets with applications to the Chinese car market
Qian, Lixian; Soopramanien, Didier - In: Journal of business research : JBR 67 (2014) 6, pp. 1226-1232
Persistent link: https://www.econbiz.de/10010365144
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Contribution of southern authors in major marketing publications
Fields, D. M. - In: Journal of business research : JBR 22 (1991) 1, pp. 33-45
Persistent link: https://www.econbiz.de/10001098797
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Costs and benefits of selected response inducement techniques in mail survey research
Martin, Warren S. (contributor) - In: Journal of business research : JBR 19 (1989) 1, pp. 67-79
Persistent link: https://www.econbiz.de/10001070113
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Shopping patterns of the rural consumer : exploring the relationship between shopping orientations and outshopping
Lumpkin, James R. - In: Journal of business research : JBR 14 (1986) 1, pp. 63-81
Persistent link: https://www.econbiz.de/10001021698
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Disconfirmation processes and consumer evaluations in product usage
Oliver, Richard L. - In: Journal of business research : JBR 13 (1985) 3, pp. 235-246
Persistent link: https://www.econbiz.de/10001021718
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Dual consciousness and altered states : implications for consumer research
Hirschman, Elizabeth Caldwell - In: Journal of business research : JBR 13 (1985) 3, pp. 223-234
Persistent link: https://www.econbiz.de/10001021719
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Using self-congruity and ideal congruity to predict purchase motivation
Sirgy, M. Joseph - In: Journal of business research : JBR 13 (1985) 3, pp. 195-206
Persistent link: https://www.econbiz.de/10001021721
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Evaluating measures through data quantification : applying dual scaling to an advertising copytest
Franke, George R. - In: Journal of business research : JBR 13 (1985) 1, pp. 61-69
Persistent link: https://www.econbiz.de/10001021740