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Food packaging and the color red : how negative cognitive associations influence feelings of guilt
Lunardo, Renaud; Saintives, Camille; Chaney, Damien - In: Journal of business research : JBR 134 (2021), pp. 589-600
Persistent link: https://www.econbiz.de/10012643922
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Can health "halos" extend to food packaging? An investigation into food healthfulness perceptions and serving sizes on consumption decisions
Bui, M̃y; Tangari, Andrea Heintz; Haws, Kelly L. - In: Journal of business research : JBR 75 (2017), pp. 221-228
Persistent link: https://www.econbiz.de/10011699858
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The effects of guilt and sadness on sugar consumption
Lefebvre, Sarah; Hasford, Jonathan; Wang, Ze - In: Journal of business research : JBR 100 (2019), pp. 130-138
Persistent link: https://www.econbiz.de/10012023787
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The effects of virtual reality (VR) on charitable giving : the role of empathy, guilt, responsibility, and social exclusion
Kandaurova, Maria; Lee, Seung Hwan Mark - In: Journal of business research : JBR 100 (2019), pp. 571-580
Persistent link: https://www.econbiz.de/10012024016
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Men hate it, women love it : guilty pleasure advertising messages
Lancellotti, Matthew P.; Thomas, Sunil - In: Journal of business research : JBR 85 (2018), pp. 271-280
Persistent link: https://www.econbiz.de/10011815526
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An examination of the emotions that follow a failure of co-creation
Sugathan, Praveen; Ranjan, Kumar Rakesh; Mulky, Avinash G. - In: Journal of business research : JBR 78 (2017), pp. 43-52
Persistent link: https://www.econbiz.de/10011736218
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Render good for evil? : the relationship between customer mistreatment and customer-oriented citizenship behavior
Ni, Dan; Liu, Xin; Zheng, Xiaoming - In: Journal of business research : JBR 170 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014535957
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Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.; Septianto, Felix - In: Journal of business research : JBR 170 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
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The role of social acceptability and guilt in unethical consumer behavior : following the crowd or their own moral compass?
Mills, Paul; Groening, Christopher - In: Journal of business research : JBR 136 (2021), pp. 377-388
Persistent link: https://www.econbiz.de/10012663217
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Unpacking the experience of individuals engaging in incentivized false (and genuine) positive reviews : the impact on brand satisfaction
Bozkurt, Sıddık; Welch, Emma; Gligor, David; Garg, Vipul - In: Journal of business research : JBR 165 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014333336