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Print advertising
12
Printwerbung
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Journal of business research : JBR
Journal of advertising research
20
International journal of advertising : the quarterly review of marketing communications
17
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of current issues and research in advertising : JCIRA
12
Journal of marketing communications
11
The journal of media economics
10
Journal of international consumer marketing
8
Journal of promotion management : JPM
8
European journal of marketing : EJM
7
SpringerLink / Bücher
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
History of retailing and consumption
6
Journal of advertising
6
Journal of marketing research : JMR
6
BestMasters
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Europäische Hochschulschriften / 5
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Journal of consumer behaviour : an international research review
4
Journal of global marketing
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4
NBER Working Paper
4
NBER working paper series
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Services marketing quarterly
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
4
Working paper / National Bureau of Economic Research, Inc.
4
ZEW discussion papers
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American Journal of Business
3
CORE discussion paper : DP
3
Challenges in an age of dis-engagement
3
Designing and communicating experience
3
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
3
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
Ilmenauer Schriften zur Betriebswirtschaftslehre
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International advertising and communication : current insights and empirical findings
3
International journal of advertising : the review of marketing communications
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International marketing review
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JMM : the international journal on media management
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ECONIS (ZBW)
12
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1
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1
Conceptual blending in advertising
Joy, Annamma
;
Sherry, John F.
;
Deschenes, Jonathan
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 39-49
Persistent link: https://www.econbiz.de/10003915822
Saved in:
2
How many pictures should your print ad have?
Chowdhury, Rafi M. M. I.
;
Olsen, G. Douglas
;
Pracejus, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 3-6
Persistent link: https://www.econbiz.de/10008806371
Saved in:
3
Animals in advertising : love dogs? love the ad!
Lancendorfer, Karen M.
;
Atkin, JoAnn L.
;
Reece, Bonnie B.
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 384-391
Persistent link: https://www.econbiz.de/10003709296
Saved in:
4
Animal-companion depictions in women's magazine advertising
Kennedy, Patricia F.
;
McGarvey, Mary G.
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 424-430
Persistent link: https://www.econbiz.de/10003709345
Saved in:
5
Print advertising : celebrity presenters
Rossiter, John R.
;
Smidts, Ale
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 874-879
Persistent link: https://www.econbiz.de/10009552414
Saved in:
6
Print advertising : type size effects
Pillai, Kishore Gopalakrishna
;
Katsikeas, Constantine S.
; …
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 865-868
Persistent link: https://www.econbiz.de/10009552424
Saved in:
7
Print advertising : vivid content
Fennis, Bob Michaël
;
Das, Enny
;
Fransen, Marieke L.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 861-864
Persistent link: https://www.econbiz.de/10009552427
Saved in:
8
Print advertising : white space
Olsen, G. Douglas
;
Pracejus, John W.
;
O'Guinn, Thomas C.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 855-860
Persistent link: https://www.econbiz.de/10009552436
Saved in:
9
Print advertising : executional factors and the RPB Grid
Huhmann, Bruce A.
;
Franke, George R.
;
Mothersbaugh, David L.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 849-854
Persistent link: https://www.econbiz.de/10009552440
Saved in:
10
COO in print advertising : Developed versus developing market comparisons
Zeugner-Roth, Katharina Petra
;
Bartsch, Fabian
- In:
Journal of business research : JBR
120
(
2020
),
pp. 364-378
Persistent link: https://www.econbiz.de/10012417140
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