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CONSUMER LOYALTY PROGRAMS IN R...
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Loyalty
36
Beziehungsmarketing
35
Relationship marketing
35
Consumer behaviour
34
Konsumentenverhalten
34
Customer satisfaction
16
Kundenzufriedenheit
16
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Consumer
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Dienstleistungsqualität
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1
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1
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Journal of business research : JBR
Journal of retailing and consumer services
58
SpringerLink / Bücher
30
International journal of consumer studies
29
International journal of hospitality management
27
Journal of travel and tourism marketing
24
Ovidius University Annals, Economic Sciences Series
24
Journal of Services Marketing
22
Working paper / National Bureau of Economic Research, Inc.
22
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
20
International Journal of Retail & Distribution Management
18
Journal of Consumer Marketing
18
The journal of services marketing
18
Journal of Business Research
17
Marketing theory
17
The AMFITEATRU ECONOMIC journal
17
Journal of hospitality marketing & management
16
NBER working paper series
16
The journal of brand management : an international journal
16
MPRA Paper
15
Cogent business & management
14
European research studies
14
European Journal of Marketing
13
International Journal of Bank Marketing
13
Journal of Business Ethics
13
Services marketing quarterly
13
Springer eBook Collection
13
Cogent Business & Management
12
Europäische Hochschulschriften / 5
12
International journal of retail & distribution management
12
Journal of business ethics : JOBE
12
Tourism management : research, policies, practice
12
Working Papers / eSocialSciences
11
Acta Universitatis Bohemiae Meridionales
10
European journal of marketing : EJM
10
Journal of advertising
10
Journal of food products marketing
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
NBER Working Paper
10
Research
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ECONIS (ZBW)
49
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1
How cashback strategies yield financial benefits for retailers : the mediating role of consumers' program
loyalty
Vieira, Valter Afonso
;
Agnihotri, Raj
;
Almeida, Marcos …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 200-212
Persistent link: https://www.econbiz.de/10013167968
Saved in:
2
Higher quality or lower price? : how value-increasing promotions affect
retailer
reputation via perceived value
Yoon, Sukki
;
Oh, Sangdo
;
Song, Sujin
;
Kim, Kyungok K.
; …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2088-2096
Persistent link: https://www.econbiz.de/10010400113
Saved in:
3
How small supplies deal with the buyer power in asymmetric relationships within the sustainable fashion supply chain
Talay, Cagri
;
Oxborrow, Lynn
;
Brindley, Clare
- In:
Journal of business research : JBR
117
(
2020
),
pp. 604-614
Persistent link: https://www.econbiz.de/10012288058
Saved in:
4
Retailers' and manufacturers' price-promotion decisions : intuitive or evidence-based?
Bogomolova, Svetlana
;
Szabo, Marietta
;
Kennedy, Rachel
- In:
Journal of business research : JBR
76
(
2017
),
pp. 189-200
Persistent link: https://www.econbiz.de/10011713618
Saved in:
5
The impact of asymmetric supply chain relationships on sustainable product development in the fashion and textiles industry
Talay, Cagri
;
Oxborrow, Lynn
;
Goworek, Helen
- In:
Journal of business research : JBR
152
(
2022
),
pp. 326-335
Persistent link: https://www.econbiz.de/10013493988
Saved in:
6
Does
loyalty
span domains? : examining the relationship between
consumer
loyalty
, other loyalties and happiness
Aksoy, Lerzan
;
Keiningham, Timothy
;
Buoye, Alexander
; …
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2464-2476
Persistent link: https://www.econbiz.de/10011399506
Saved in:
7
The study of service innovation for digiservice on
loyalty
Wu, Chih-wen
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 819-824
Persistent link: https://www.econbiz.de/10010363295
Saved in:
8
The relationship between satisfaction and
loyalty
: a mediator analysis
Picón, Araceli
;
Castro, Ignacio
;
Roldán, José L.
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 746-751
Persistent link: https://www.econbiz.de/10010363348
Saved in:
9
Relationship marketing management : its importance in private label extension
Miquel-Romero, Maria José
;
Caplliure-Giner, Eva María
; …
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 667-672
Persistent link: https://www.econbiz.de/10010363411
Saved in:
10
The double-edged sword : the positive and negative effects of swithcing costs on customer exit and revenge
Haj-Salem, Narjes
;
Chebat, Jean-Charles
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1106-1113
Persistent link: https://www.econbiz.de/10010364518
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