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Price-personalization : customer typology based on hospitality business
Tomczyk, Arkadiusz T.; Buhalis, Dimitrios; Fan, Daisy X. F. - In: Journal of business research : JBR 147 (2022), pp. 462-476
Persistent link: https://www.econbiz.de/10013271525
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To reduce waste, have it repaired! : the quality signaling effect of product repairability
Munten, Pauline; Vanhamme, Joëlle - In: Journal of business research : JBR 156 (2023), pp. 1-22
Persistent link: https://www.econbiz.de/10013534112
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A typology of brand counterfeiting and imitation based on a semiotic approach
Le Roux, André; Bobrie, François; Thebault, Marinette - In: Journal of business research : JBR 69 (2016) 1, pp. 349-356
Persistent link: https://www.econbiz.de/10011417739
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Eliciting brand-related social media engagement : a conditional inference tree framework
Schivinski, Bruno - In: Journal of business research : JBR 130 (2021), pp. 594-602
Persistent link: https://www.econbiz.de/10012544878
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Friend or foe? : customer engagement's value-based effects on fellow customers and the firm
Clark, Moira K.; Lages, Cristiana Raquel; Hollebeek, … - In: Journal of business research : JBR 121 (2020), pp. 549-556
Persistent link: https://www.econbiz.de/10012417376
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Marketing innovations during a global crisis : a study of China firms' response to COVID-19
Wang, Yonggui; Hong, Aoran; Li, Xia; Gao, Jia - In: Journal of business research : JBR 116 (2020), pp. 214-220
Persistent link: https://www.econbiz.de/10012257589
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Cleaning the window of opportunity : towards a typology of sustainability entrepreneurs
Halberstadt, Jantje; Schwab, Anne-Kathrin; Kraus, Sascha - In: Journal of business research : JBR 171 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014536187
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The wind of change : a dynamic managerial capabilities perspective on the role of marketing managers as strategic change agents
Kirova, Valentina - In: Journal of business research : JBR 160 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014299207
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New product development cycle time : the influence of project and process factors in small manufacturing companies
LaBahn, Douglas W. - In: Journal of business research : JBR 36 (1996) 2, pp. 179-188
Persistent link: https://www.econbiz.de/10001201988
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I'll trade you diamonds for toilet paper : consumer reacting, coping and adapting behaviors in the COVID-19 pandemic
Kirk, Colleen P.; Rifkin, Laura Schrier - In: Journal of business research : JBR 117 (2020), pp. 124-131
Persistent link: https://www.econbiz.de/10012285544