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Journal of business research : JBR
European Journal of Marketing
490
SpringerLink / Bücher
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Journal of sport management : the official journal of the North American Society of Sport Management
240
European Sport management quarterly : ESMQ
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International Marketing Review
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Economics Papers from University Paris Dauphine
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International Food and Agribusiness Management Review
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European journal of marketing : EJM
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Springer eBook Collection / Business and Economics
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Journal of marketing management : MM
84
Journal of sports economics
83
Lehrbuch
81
Agricultural Economics Reports
80
Amber Waves
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Journal of Business & Industrial Marketing
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Journal of marketing education : JME
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2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
International Journal of Bank Marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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farmdoc daily
74
Strategic Direction
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Journal of Product & Brand Management
72
Journal of business ethics : JOBE
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Review of Marketing and Agricultural Economics
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ECONIS (ZBW)
272
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1
Strategic
sport
sponsorship management : a scale development and validation
Koronios, Konstantinos
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of business research : JBR
130
(
2021
),
pp. 295-307
Persistent link: https://www.econbiz.de/10012544792
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2
Game changing innovation or bad beat? : how sports betting can reduce fan engagement
Stadler Blank, Ashley
;
Loveland, Katherine E.
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 365-374
Persistent link: https://www.econbiz.de/10012643785
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3
Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
4
Constructing a bridge to multicultural marketplace well-being : a consumer-centered framework for marketer action
Demangeot, Catherine
;
Kipnis, Eva
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 339-353
Persistent link: https://www.econbiz.de/10012023811
Saved in:
5
Challenges and opportunities for marketers in the emerging markets
Sharma, Piyush
;
Luk, Sherriff T. K.
;
Cardinali, Silvio
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 210-216
Persistent link: https://www.econbiz.de/10011855300
Saved in:
6
Cultural change and innovation performance
Kostis, Pantelis C.
;
Kafka, Kyriaki I.
;
Petrakēs, …
- In:
Journal of business research : JBR
88
(
2018
),
pp. 306-313
Persistent link: https://www.econbiz.de/10011869761
Saved in:
7
The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment
McDaniel, Stephen R.
;
Lim, Choong Hoon
;
Mahan, Joseph E.
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 606-612
Persistent link: https://www.econbiz.de/10003486973
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8
A social cognitive approach to tackle inactivity and obesity in young Australians
Hawley, Luke
;
Harker, Debra
;
Harker, Michael
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 116-120
Persistent link: https://www.econbiz.de/10003954640
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9
Rejoinder to commentary on Chien, Cornwell, and Pappu (2010) : Advancing research on sponsorship portfolio effects
Chien, P. Monica
;
Cornwell, T. Bettina
;
Pappu, Ravi
- In:
Journal of business research : JBR
65
(
2012
)
1
,
pp. 117-121
Persistent link: https://www.econbiz.de/10009549701
Saved in:
10
Sports bettors' responses to sports-embedded gambling promotions : implications for compulsive consumption
Hing, Nerilee
;
Lamont, Matthew
;
Vitartas, Peter
;
Fink, Elian
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2057-2066
Persistent link: https://www.econbiz.de/10011373169
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