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Improving marketing success : the role of tacit knowledge exchange between sales and marketing
Arnett, Dennis B.; Wittmann, C. Michael - In: Journal of business research : JBR 67 (2014) 3, pp. 324-331
Persistent link: https://www.econbiz.de/10010245256
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Predicting social media performance metrics and evaluation of the impact on brand building : a data mining approach
Moro, Sérgio; Rita, Paulo; Vala, Vernardo - In: Journal of business research : JBR 69 (2016) 9, pp. 3341-3351
Persistent link: https://www.econbiz.de/10011514784
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Evolutionary knowledge games in social networks
Ozkan-Canbolat, Ela; Beraha, Aydin - In: Journal of business research : JBR 69 (2016) 5, pp. 1807-1811
Persistent link: https://www.econbiz.de/10011451022
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From virtual travelers to real friends : relationship-building insights from an online travel community
Kunz, Werner; Seshadri, Sukanya - In: Journal of business research : JBR 68 (2015) 9, pp. 1822-1828
Persistent link: https://www.econbiz.de/10011384126
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The role of consumers' network positions on information-seeking behavior of experts and novices : a power perspective
Lee, Seung Hwan Mark - In: Journal of business research : JBR 67 (2014) 1, pp. 2853-2859
Persistent link: https://www.econbiz.de/10010235307
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How rating mechanisms shape user search, quality inference and engagement in online platforms : experimental evidence
Foster, Joshua - In: Journal of business research : JBR 142 (2022), pp. 791-807
Persistent link: https://www.econbiz.de/10013168461
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Do birds of a feather certify together? : the impact of board interlocks on CSR certification homophily
Briseño-García, Arturo; Husted, Bryan W.; … - In: Journal of business research : JBR 144 (2022), pp. 336-344
Persistent link: https://www.econbiz.de/10013184979
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The role of business and social networks in the effectual internationalization : insights from emerging market SMEs
Bai, Wensong; Johanson, Martin; Oliveira, Luis; … - In: Journal of business research : JBR 129 (2021), pp. 96-109
Persistent link: https://www.econbiz.de/10012509351
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Extending assortativity : an application to weighted social networks
Arcagni, Alberto; Grassi, Rosanna; Stefani, Silvana; … - In: Journal of business research : JBR 129 (2021), pp. 774-783
Persistent link: https://www.econbiz.de/10012509739
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Do social network crowds help fundraising campaigns? : effects of social influence on crowdfunding performance
Liu, Yang; Chen, Yuan; Fan, Zhi-Ping - In: Journal of business research : JBR 122 (2021), pp. 97-108
Persistent link: https://www.econbiz.de/10012420346