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~isPartOf:"Journal of business research : JBR"
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Marketing management
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Journal of business research : JBR
SpringerLink / Bücher
591
European Journal of Marketing
564
Journal of marketing research : JMR
440
Industrial marketing management : the international journal for industrial and high-tech firms
330
Journal of marketing
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Overseas business reports : OBR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
139
Journal of Consumer Marketing
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Management Science
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Journal of advertising research
132
The journal of business & industrial marketing
131
Journal of Agricultural and Applied Economics
130
Marketing intelligence & planning
125
Marketing : ZFP ; journal of research and management
123
Lehrbuch
119
Journal of marketing communications
112
International journal of market research : JMRS ; the journal of the Market Research Society
110
Journal of retailing and consumer services
108
Qualitative market research : an international journal
99
The marketing review
98
Journal of business economics : JBE
97
International Marketing Review
96
Journal of retailing
95
International Food and Agribusiness Management Review
94
International Journal of Bank Marketing
94
Journal of Business & Industrial Marketing
93
Journal of macromarketing : examining the interactions among markets, marketing, and society
91
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ECONIS (ZBW)
538
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1
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538
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1
Ethnic
marketing
practice and research at the intersection of market and social development : a macro study of the past and present, with a look to the future
Peñaloza, Lisa
- In:
Journal of business research : JBR
82
(
2018
),
pp. 273-280
Persistent link: https://www.econbiz.de/10011771895
Saved in:
2
New developments in global consumer behavior and
marketing
strategy : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 225-227
Persistent link: https://www.econbiz.de/10010245291
Saved in:
3
Testing interaction effects of the dimensions of market orientation on
marketing
program creativity
Im, Subin
;
Hussain, Mahmood
;
Sengupta, Sanjit
- In:
Journal of business research : JBR
61
(
2008
)
8
,
pp. 859-867
Persistent link: https://www.econbiz.de/10003736760
Saved in:
4
Measuring market response to price changes : a classification approach
Mulhern, Francis J.
- In:
Journal of business research : JBR
33
(
1995
)
3
,
pp. 197-205
Persistent link: https://www.econbiz.de/10001183942
Saved in:
5
From silos to synergies : a systematic review of luxury in
marketing
research
Sharma, Amalesh
;
Soni, Mauli
;
Borah, Sourav Bikash
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 893-907
Persistent link: https://www.econbiz.de/10013194294
Saved in:
6
Utterly fresh perspectives on consumer research and advertising : introducing the special issue from the 2013 La Londe conference
Warlop, Luk
;
Shrum, L. J.
;
Merunka, Dwight
;
Barnier, …
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1519-1521
Persistent link: https://www.econbiz.de/10010379287
Saved in:
7
Heresies and sacred cows in scholarly
marketing
publications
Babin, Barry J.
;
Griffin, Mitch
;
Hair, Joseph F.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
Saved in:
8
Special section: Global research partnering by the Korean Academy of
Marketing
Science and Society for
Marketing
Advances
Ko, Eunju
(
contributor
)
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1523-1617
Persistent link: https://www.econbiz.de/10009681946
Saved in:
9
Collective market shaping by competitors and its contribution to market resilience
Beninger, Stefanie
;
Francis, June N. P.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 293-303
Persistent link: https://www.econbiz.de/10012420404
Saved in:
10
A
marketing
research tool for destination
marketing
organizations' logo design
Séraphin, Hugues
;
Ambaye, Michele
;
Gowreesunkar, …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5022-5027
Persistent link: https://www.econbiz.de/10011589103
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