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Advertising effects
207
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Dens, Nathalie
4
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Septianto, Felix
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Teng, Lefa
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3
Choi, Yung Kyun
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Orazi, Davide C.
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Richard, Marie-Odile
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Journal of business research : JBR
Journal of advertising research
306
Journal of advertising : official publication of the American Academy of Advertising
242
International journal of advertising : the quarterly review of marketing communications
220
International journal of advertising : the review of marketing communications
198
Journal of marketing communications
192
Journal of promotion management : JPM
124
Psychology & marketing
123
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
67
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
63
Journal of current issues and research in advertising : JCIRA
60
Health marketing quarterly
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
SpringerLink / Bücher
51
Marketing : ZFP ; journal of research and management
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
43
The journal of product & brand management
38
Young consumers : insight and ideas for responsible marketers
38
Journal of current issues and research in advertising
37
Asia Pacific journal of marketing and logistics
36
International journal of hospitality management
35
Journal of marketing
35
Journal of global marketing
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Management science : journal of the Institute for Operations Research and the Management Sciences
34
The journal of consumer marketing
33
Journal of consumer research : JCR ; an interdisciplinary bimonthly
32
Journal of international consumer marketing
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
31
Marketing intelligence & planning
31
Journal of the Academy of Marketing Science
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
The journal of brand management : an international journal
29
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ECONIS (ZBW)
210
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1
An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
Saved in:
2
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
3
Universal differences in advertising avoidance behavior : a cross-cultural study
Rojas-Méndez, José I.
;
Davies, Gary
;
Madran, Canan
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 947-954
Persistent link: https://www.econbiz.de/10003887572
Saved in:
4
Interactive TV advertising : iTV ad executional factors
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 831-839
Persistent link: https://www.econbiz.de/10009552455
Saved in:
5
Changing the stakes : a content analysis of Internet gambling advertising in TV poker programs between 2006 and 2010
Kim, Yoojung
;
Lee, Wei-Na
;
Jung, Jong-hyuok
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1644-1650
Persistent link: https://www.econbiz.de/10009757002
Saved in:
6
Separate and joint effects of advertising and placement
Uribe, Rodrigo
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 459-465
Persistent link: https://www.econbiz.de/10011435930
Saved in:
7
Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
8
Sports bettors' responses to sports-embedded gambling promotions : implications for compulsive consumption
Hing, Nerilee
;
Lamont, Matthew
;
Vitartas, Peter
;
Fink, Elian
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2057-2066
Persistent link: https://www.econbiz.de/10011373169
Saved in:
9
The nature and framing of gambling consequences in advertising
Orazi, Davide C.
;
Lei, Jing
;
Bove, Liliana L.
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2049-2056
Persistent link: https://www.econbiz.de/10011373171
Saved in:
10
Effective marketing communication via social networking site : the moderating role of the social tie
Shen, George Chung-Chi
;
Chiou, Jyh-Shen
;
Hsiao, Chih-Hui
; …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2265-2270
Persistent link: https://www.econbiz.de/10011472234
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