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Effective marketing communication via social networking site : the moderating role of the social tie
Shen, George Chung-Chi; Chiou, Jyh-Shen; Hsiao, Chih-Hui; … - In: Journal of business research : JBR 69 (2016) 6, pp. 2265-2270
Persistent link: https://www.econbiz.de/10011472234
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Customers' need for uniqueness theory versus brand congruence theory : the impact on satisfaction with social network sites
Abosag, Ibrahim; Ramadan, Zaby B.; Baker, Thomas L.; … - In: Journal of business research : JBR 117 (2020), pp. 862-872
Persistent link: https://www.econbiz.de/10012288106
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Social media interactions, purchase intention, and behavioural engagement : the mediating role of source and content factors
Onofrei, George; Filieri, Raffaele; Kennedy, Lorraine - In: Journal of business research : JBR 142 (2022), pp. 100-112
Persistent link: https://www.econbiz.de/10013168112
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Estimating deception in consumer reviews based on extreme terms : comparison analysis of open vs. closed hotel reservation platforms
Moon, Sangkil; Kim, Moon-Yong; Bergey, Paul K. - In: Journal of business research : JBR 102 (2019), pp. 83-96
Persistent link: https://www.econbiz.de/10012103818
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The role of electronic word of mouth in reducing information asymmetry : an empirical investigation of online hotel booking
Manes, Eran; Tchetchik, Anat - In: Journal of business research : JBR 85 (2018), pp. 185-196
Persistent link: https://www.econbiz.de/10011815488
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Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges; Arruda, Carolina; Tiago, … - In: Journal of business research : JBR 123 (2021), pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
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Influence of company Facebook activities on recruitment success
Golovko, Dimitri; Schumann, Jan Hendrik - In: Journal of business research : JBR 104 (2019), pp. 161-169
Persistent link: https://www.econbiz.de/10012104951
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A social commerce investigation of the role of trust in a social networking site on purchase intentions
Hajli, Nick; Sims, Julian; Hossein Zadeh, Arash; … - In: Journal of business research : JBR 71 (2017), pp. 133-141
Persistent link: https://www.econbiz.de/10011622532
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The performance impact of social media in the chain store industry
Wu, Chih-Wen - In: Journal of business research : JBR 69 (2016) 11, pp. 5310-5316
Persistent link: https://www.econbiz.de/10011589793
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Does who we are affect what we say and when? : investigating the impact of activity and connectivity on microbloggers' response to new products
Topaloglu, Omer; Dass, Mayukh; Kumar, Piyush - In: Journal of business research : JBR 77 (2017), pp. 23-29
Persistent link: https://www.econbiz.de/10011729886