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Managerial perceptions of barriers to internationalization : an examination of Brazil's new technology-based firms
Cahen, Fernanda Ribeiro; Lahiri, Somnath; Borini, … - In: Journal of business research : JBR 69 (2016) 6, pp. 1973-1979
Persistent link: https://www.econbiz.de/10011471637
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Conceptualizing country-of-origin image as a country-specific advantage : an insider perspective
Suter, Mariana Bassi; Munjal, Surender; Borini, Felipe … - In: Journal of business research : JBR 134 (2021), pp. 415-427
Persistent link: https://www.econbiz.de/10012643817
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Country-of-origin image (COI) as a country-specific advantage (CSA) : scale development and validation of COI as a resource within the firm perspective
Suter, Mariana Bassi; Borini, Felipe Mendes; Floriani, … - In: Journal of business research : JBR 84 (2018), pp. 46-58
Persistent link: https://www.econbiz.de/10011802600