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Exploring ethnic consumer response to crossover brand extensions
Aguirre-Rodriguez, Alexandra; Bóveda-Lambie, Adriana; … - In: Journal of business research : JBR 67 (2014) 4, pp. 457-463
Persistent link: https://www.econbiz.de/10010362110
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Managing consumer debt : culture, compliance, and completion
Dellande, Stephanie; Gilly, Mary C.; Graham, John L. - In: Journal of business research : JBR 69 (2016) 7, pp. 2594-2602
Persistent link: https://www.econbiz.de/10011491417
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Hyperfiliation and cultural citizenship : African American consumer acculturation
Bradford, Tonya Williams; Sherry, John F. - In: Journal of business research : JBR 67 (2014) 4, pp. 418-424
Persistent link: https://www.econbiz.de/10010362125
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Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish; Saha, Victor; Jebarajakirthy, Charles; … - In: Journal of business research : JBR 146 (2022), pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
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Immigrant entrepreneurship : a review and research agenda
Dabić, Marina; Vlačić, Bozidar; Paul, Justin; Dana, … - In: Journal of business research : JBR 113 (2020), pp. 25-38
Persistent link: https://www.econbiz.de/10012230427
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Consumption of products from heritage and host cultures : the role of acculturation attitudes and behaviors
Kizgin, Hatice; Jamal, Ahmad; Richard, Marie-Odile - In: Journal of business research : JBR 82 (2018), pp. 320-329
Persistent link: https://www.econbiz.de/10011771903
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Social media usage, materialism and psychological well-being among immigrant consumers
Cleveland, Mark; Iyer, Rajesh; Babin, Barry J. - In: Journal of business research : JBR 155 (2023) 2, pp. 1-14
Persistent link: https://www.econbiz.de/10013492778
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Identity salience and shifts in product preferences of Hispanic consumers : cultural relevance of product attributes as a moderator
Chattaraman, Veena; Rudd, Nancy A.; Lennon, Sharron J. - In: Journal of business research : JBR 62 (2009) 8, pp. 826-833
Persistent link: https://www.econbiz.de/10003861057
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Cross-cultural effects in E-retailing : the moderating role of cultural confinement in differentiating Mexican from non-Mexican Hispanic consumers
Huggins, Kyle A.; Holloway, Betsy Bugg; White, Darin W. - In: Journal of business research : JBR 66 (2013) 3, pp. 321-327
Persistent link: https://www.econbiz.de/10009720299
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The four faces of the Hispanic consumer : an acculturation-based segmentation
Alvarez, Cecilia M. O.; Dickson, Peter R.; Hunter, Gary K. - In: Journal of business research : JBR 67 (2014) 2, pp. 108-115
Persistent link: https://www.econbiz.de/10010237663