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An evaluation of nonprofit brand image : towards a better conceptualization and measurement
Michaelidou, Nina; Micevski, Milena; Cadogan, John W. - In: Journal of business research : JBR 68 (2015) 8, pp. 1657-1666
Persistent link: https://www.econbiz.de/10011317108
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The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image
Nyadzayo, Munyaradzi W.; Matanda, Margaret J.; Ewing, … - In: Journal of business research : JBR 68 (2015) 9, pp. 1886-1894
Persistent link: https://www.econbiz.de/10011384162
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Unpacking the relationship between employee brand ambassadorship and employee social media usage through employee wellbeing in workplace : a theoretical contribution
Sakka, Georgia; Ahammad, Mohammad F. - In: Journal of business research : JBR 119 (2020), pp. 354-363
Persistent link: https://www.econbiz.de/10012416994
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How and should firms motivate salesperson effort across a multi-brand portfolio?
Mullins, Ryan; Swain, Scott; Friend, Scott B. - In: Journal of business research : JBR 158 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014281043
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Company support for employee volunteerism : does size matter?
Basil, Debra Z.; Runte, Mary; Basil, Michael; Usher, John - In: Journal of business research : JBR 64 (2011) 1, pp. 61-66
Persistent link: https://www.econbiz.de/10008806338
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Keeping the faith! : drivers of participation in spiritually-based communities
Granger, Karen; Lu, Vinh Nhat; Conduit, Jodie; Veale, … - In: Journal of business research : JBR 67 (2014) 2, pp. 68-75
Persistent link: https://www.econbiz.de/10010237675
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Emergence of social impact in company-NGO relationships in corporate volunteering
Brzustewicz, Paweł; Escher, Iwona; Hatami, Akram; … - In: Journal of business research : JBR 140 (2022), pp. 62-75
Persistent link: https://www.econbiz.de/10013040702
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When volunteers are also consumers : exploring volunteers' co-consumption experience in leisure contexts
Sohier, Alice; Sohier, Romain; Chaney, Damien - In: Journal of business research : JBR 156 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10013534238
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From self-avoidance to help others : exploring why and when feedback avoiding behavior promotes volunteering
Zhu, Yu; Nong, Meilan; Mei, Wenjuan; Wang, Yanfei - In: Journal of business research : JBR 166 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014375121
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Employee tenure and staff performance : the case of a social enterprise
Godfroid, Cécile; Otiti, Naome; Mersland, Roy - In: Journal of business research : JBR 139 (2022), pp. 457-467
Persistent link: https://www.econbiz.de/10013194208