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The value of online user generated content in product development
Ho-Dac, Nga N. - In: Journal of business research : JBR 112 (2020), pp. 136-146
Persistent link: https://www.econbiz.de/10012230570
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The effects of platform governance mechanisms on customer participation in supplier new product development
Wei, Ruiqi; Wang, Xinchun; Chang, Yu - In: Journal of business research : JBR 137 (2021), pp. 475-487
Persistent link: https://www.econbiz.de/10012665786
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How important is alignment of social media use and R&D-marketing cooperation for innovation success?
Nijssen, E. J.; Ordanini, Andrea - In: Journal of business research : JBR 116 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012257529
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Unlocking the link between user participation and new product performance : the moderating effect of network capability
Wu, Yepeng; Jiao, Yuanyuan; Cao, Qinwei - In: Journal of business research : JBR 168 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014434861
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When are influentials equally influenceable? : the strength of strong ties in new product adoption
Zhang, Honghong; Fam, Kim Shyan; Goh, Tiong-Thye; Dai, Xin - In: Journal of business research : JBR 82 (2018), pp. 160-170
Persistent link: https://www.econbiz.de/10011771826
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The role of design innovation in understanding purchase behavior of augmented products
Kim, Sang Jin; Kim, Kyung Hoon; Choi, Jeonghye - In: Journal of business research : JBR 99 (2019), pp. 354-362
Persistent link: https://www.econbiz.de/10012023659
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Flag up! – Flagship products as important drivers of perceived brand innovativeness
Hubert, Marco; Florack, Arnd; Gattringer, Rafael; … - In: Journal of business research : JBR 71 (2017), pp. 154-163
Persistent link: https://www.econbiz.de/10011622539
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The orchestra of ideas : using music to enhance the "fuzzy front end" phase of product innovation
Tran, Mai Khanh; Goulding, Christina; Shiu, Eric - In: Journal of business research : JBR 85 (2018), pp. 504-513
Persistent link: https://www.econbiz.de/10011815638
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An examination of NPD models in the context of business models
Shi, Xiaohui; Li, Feng; Bigdeli, Ali Ziaee - In: Journal of business research : JBR 69 (2016) 7, pp. 2541-2550
Persistent link: https://www.econbiz.de/10011491381
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Differences between early adopters of disruptive and sustaining innovations
Reinhardt, Ronny; Gurtner, Sebastian - In: Journal of business research : JBR 68 (2015) 1, pp. 137-145
Persistent link: https://www.econbiz.de/10010433156