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Macromarketing approaches to thought development in positive marketing : two perspectives on a research agenda for positive marketing scholars
Mittelstaedt, John D.; Kilbourne, William E.; Shultz, … - In: Journal of business research : JBR 68 (2015) 12, pp. 2513-2516
Persistent link: https://www.econbiz.de/10011399557
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Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen; Lim, Weng Marc; Kumar, Satish; Pandey, … - In: Journal of business research : JBR 164 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
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Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon; Seo, Yuri; Septianto, Felix; Ko, Eunju - In: Journal of business research : JBR 141 (2022), pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
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Influencing subjective well-being for business and sustainable development using big data and predictive regression analysis
Weerakkody, Vishanth; Sivarajah, Uthayasankar; Mahroof, … - In: Journal of business research : JBR 131 (2021), pp. 520-538
Persistent link: https://www.econbiz.de/10012545083
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Utilizing text-mining to explore consumer happiness within tourism destinations
Garner, Benjamin; Thornton, Corliss; Pawluk, Anita Luo; … - In: Journal of business research : JBR 139 (2022), pp. 1366-1377
Persistent link: https://www.econbiz.de/10013194376
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The potential positive effects of time spent on Instagram on consumers’ gratitude, altruism, and willingness to donate
Mendini, Monica; Peter, Paula C.; Maione, Salvatore - In: Journal of business research : JBR 143 (2022), pp. 16-26
Persistent link: https://www.econbiz.de/10013194501
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Pleasure, meaning or spirituality : cross-cultural differences in orientations to happiness across 12 countries
Gaston-Breton, Charlotte; Lemoine, Jérémy E.; Voyer, … - In: Journal of business research : JBR 134 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012643478
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Transformative hospitality services : a conceptualization and development of organizational dimensions
Gallan, Andrew S.; Kabadayi, Sertan; Ali, Faizan; … - In: Journal of business research : JBR 134 (2021), pp. 171-183
Persistent link: https://www.econbiz.de/10012643724
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Access to resources and entrepreneurial well-being : a self-efficacy approach
Marshall, David R.; Meek, William R.; Swab, R. Gabrielle; … - In: Journal of business research : JBR 120 (2020), pp. 203-212
Persistent link: https://www.econbiz.de/10012417116
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Work-life management for workforce maintenance : a qualitative comparative study
Yee, Rachel W. Y.; Miquel-Romero, Maria-Jose; Cruz Ros, … - In: Journal of business research : JBR 121 (2020), pp. 329-337
Persistent link: https://www.econbiz.de/10012417349