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Fake review detection in e-commerce platforms using aspect-based sentiment analysis
Hájek, Petr; Hikkerova, Lubica; Sahut, Jean-Michel - In: Journal of business research : JBR 167 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014383045
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Predicting social media performance metrics and evaluation of the impact on brand building : a data mining approach
Moro, Sérgio; Rita, Paulo; Vala, Vernardo - In: Journal of business research : JBR 69 (2016) 9, pp. 3341-3351
Persistent link: https://www.econbiz.de/10011514784
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The complexity of surveying web participation
Page, Kelly L.; Uncles, Mark D. - In: Journal of business research : JBR 67 (2014) 11, pp. 2356-2367
Persistent link: https://www.econbiz.de/10010401980
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Social influence's impact on reader perceptions of online reviews
Cheng, Yi-Hsiu; Ho, Hui-Yi - In: Journal of business research : JBR 68 (2015) 4, pp. 883-887
Persistent link: https://www.econbiz.de/10010504951
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Machine learning for marketing on the KNIME Hub : the development of a live repository for marketing applications
Ordenes, Francisco Villarroel; Silipo, Rosaria - In: Journal of business research : JBR 137 (2021), pp. 393-410
Persistent link: https://www.econbiz.de/10012665790
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Examining the impact of luxury brand's social media marketing on customer engagement​ : using big data analytics and natural language processing
Liu, Xia; Shin, Hyunju; Burns, Alvin C. - In: Journal of business research : JBR 125 (2021), pp. 815-826
Persistent link: https://www.econbiz.de/10012494182
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Tutorial: AI research without coding : the art of fighting without fighting : data science for qualitative researchers
Ciechanowski, Leon; Jemielniak, Dariusz; Gloor, Peter A. - In: Journal of business research : JBR 117 (2020), pp. 322-330
Persistent link: https://www.econbiz.de/10012286373
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Predicting the "helpfulness" of online consumer reviews
Singh, Jyoti Prakash; Irani, Seda; Rana, Nripendra P.; … - In: Journal of business research : JBR 70 (2017), pp. 346-355
Persistent link: https://www.econbiz.de/10011620505
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Influencer marketing and the growth of affiliates : the effects of language features on engagement behavior
Syrdal, Holly A.; Myers, Susan; Sen, Sandipan; … - In: Journal of business research : JBR 163 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014303734
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Moving towards digital platforms revolution? : antecedents, determinants and conceptual framework for offline B2B networks
Peruchi, Diego Falcão; Pacheco, Diego Augusto de Jesus; … - In: Journal of business research : JBR 142 (2022), pp. 344-363
Persistent link: https://www.econbiz.de/10013168297