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What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.; Minton, Elizabeth A. - In: Journal of business research : JBR 151 (2022), pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
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Investigating social marketing sponsorships : terminology, stakeholders, and objectives
Madill, Judith J.; O'Reilly, Norm - In: Journal of business research : JBR 63 (2010) 2, pp. 133-139
Persistent link: https://www.econbiz.de/10003954658
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The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix; Breuer, Christoph - In: Journal of business research : JBR 124 (2021), pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
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Cause-related marketing of products with a negative externality
Grolleau, Gilles; Ibanez-Hafkamp, Lisette; Lavoie, Nathalie - In: Journal of business research : JBR 69 (2016) 10, pp. 4321-4330
Persistent link: https://www.econbiz.de/10011554574
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Does the global vs. local scope matter? : contingencies of cause-related marketing in a developed market
Wei, Shuqin; Ang, Tyson; Liou, Ru-Shiun - In: Journal of business research : JBR 108 (2020), pp. 201-212
Persistent link: https://www.econbiz.de/10012175301
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The dual-process model of similarity in cause-related marketing : how taxonomic versus thematic partnerships reduce skepticism and increase purchase willingness
Mendini, Monica; Peter, Paula C.; Gibbert, Michael - In: Journal of business research : JBR 91 (2018), pp. 195-204
Persistent link: https://www.econbiz.de/10011902927
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A note on the role of cause type in cause-related marketing
Lafferty, Barbara A.; Edmondson, Diane R. - In: Journal of business research : JBR 67 (2014) 7, pp. 1455-1460
Persistent link: https://www.econbiz.de/10010379306
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Consumer mindsets matter : benefit framing and firm-cause fit in the persuasiveness of cause-related marketing campaigns
Yucel-Aybat, Ozge; Hsieh, Meng-Hua - In: Journal of business research : JBR 129 (2021), pp. 418-427
Persistent link: https://www.econbiz.de/10012509631
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Corporate social responsibility effects on social network sites
Jeong, Hyun Ju; Paek, Hye-jin; Lee, Mira - In: Journal of business research : JBR 66 (2013) 10, pp. 1889-1895
Persistent link: https://www.econbiz.de/10009772338
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Transforming beyond self : fluidity of parent identity in family decision-making
Parkinson, Joy; Gallegos, Danielle; Russell-Bennett, Rebekah - In: Journal of business research : JBR 69 (2016) 1, pp. 110-119
Persistent link: https://www.econbiz.de/10011417116