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On the road to addiction : the facilitative and preventive roles of marketing cues
Martin, Ingrid M.; Kamins, Michael A.; Pirouz, Dante M.; … - In: Journal of business research : JBR 66 (2013) 8, pp. 1219-1226
Persistent link: https://www.econbiz.de/10009756079
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Enhancing perceptions of price-value associated with price-matching guarantees
Hardesty, David M.; Bearden, William O.; Haws, Kelly L.; … - In: Journal of business research : JBR 65 (2012) 8, pp. 1096-1101
Persistent link: https://www.econbiz.de/10009562089
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Can health "halos" extend to food packaging? An investigation into food healthfulness perceptions and serving sizes on consumption decisions
Bui, M̃y; Tangari, Andrea Heintz; Haws, Kelly L. - In: Journal of business research : JBR 75 (2017), pp. 221-228
Persistent link: https://www.econbiz.de/10011699858
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Enhancing perceptions of price–value associated with price-matching guarantees
Hardesty, David M.; Bearden, William O.; Haws, Kelly L.; … - In: Journal of business research : JBR 65 (2012) 8, pp. 1096-1102
Persistent link: https://www.econbiz.de/10009979171
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On the road to addiction: The facilitative and preventive roles of marketing cues
Martin, Ingrid M.; Kamins, Michael A.; Pirouz, Dante M.; … - In: Journal of business research : JBR 66 (2013) 8, pp. 1219-1226
Persistent link: https://www.econbiz.de/10010119600
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Justifiable justifications in sequential indulgent choice situations : a framework for future research based on perceived exceptionality
Feurer, Sven; Haws, Kelly L. - In: Journal of business research : JBR 149 (2022), pp. 630-639
Persistent link: https://www.econbiz.de/10013325665