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Journal of business research : JBR
SpringerLink / Bücher
1,418
Industrial marketing management : the international journal for industrial and high-tech firms
632
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324
Springer eBook Collection / Business and Economics
314
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essentials
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95
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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45
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45
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Beiträge zum Produkt-Marketing
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ECONIS (ZBW)
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1
Exploring the governance mechanisms of quasi-integration in buyer-supplier relationships
Cai, Shaohan
;
Yang, Zhilin
;
Hu, Zuohao
- In:
Journal of business research : JBR
62
(
2009
)
6
,
pp. 660-666
Persistent link: https://www.econbiz.de/10003854692
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2
Country-of-origin effects and antecedents of industrial brand equity
Chen, Yi-min
;
Su, Yi-fan
;
Lin, Feng-jyh
- In:
Journal of business research : JBR
64
(
2011
)
11
,
pp. 1234-1238
Persistent link: https://www.econbiz.de/10009380517
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3
Customer information utilization in business-to-business markets : muddling through process?
Rollins, Minna
;
Bellenger, Danny N.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 758-764
Persistent link: https://www.econbiz.de/10009552508
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4
Primer in B2B brand-building strategies with a reader practicum
Glynn, Mark S.
- In:
Journal of business research : JBR
65
(
2012
)
5
,
pp. 666-675
Persistent link: https://www.econbiz.de/10009528785
Saved in:
5
The brand management system and service firm competitiveness
Santos Vijande, María Leticia
;
Río-Lanza, Ana Belén del
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 148-157
Persistent link: https://www.econbiz.de/10009715063
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6
Exploring innovation driven value creation in B2B service firms : the roles of the manager, employees, and customers in value creation
O'Cass, Aron
;
Sok, Phyra
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1074-1084
Persistent link: https://www.econbiz.de/10009756192
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7
To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan
;
Confete, Ilenia
;
Gligor, David M.
;
Autry, …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
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8
Linking thinking styles to sales performance : the importance of creativity and subjective knowledge
Goza, Mark D.
;
Locander, David A.
;
Howlett, Charles H.
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4185-4193
Persistent link: https://www.econbiz.de/10011553953
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9
Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry
Holmlund, Maria
;
Kowalkowski, Christian
;
Biggemann, Sergio
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2457-2462
Persistent link: https://www.econbiz.de/10011491056
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10
Managing relationship gaps : a practitioner perspective
Nordin, Fredrik
;
Ravald, Annika
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2490-2497
Persistent link: https://www.econbiz.de/10011491350
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