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Flag up! – Flagship products as important drivers of perceived brand innovativeness
Hubert, Marco; Florack, Arnd; Gattringer, Rafael; … - In: Journal of business research : JBR 71 (2017), pp. 154-163
Persistent link: https://www.econbiz.de/10011622539
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Search well and be wise : a machine learning approach to search for a profitable location
Han, Shuihua; Jia, Xinyun; Chen, Xinming; Gupta, Shivam; … - In: Journal of business research : JBR 144 (2022), pp. 416-427
Persistent link: https://www.econbiz.de/10013184989
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The role of visual cues in eWOM on consumers’ behavioral intention and decisions
Filieri, Raffaele; Lin, Zhibin; Pino, Giovanni; … - In: Journal of business research : JBR 135 (2021), pp. 663-675
Persistent link: https://www.econbiz.de/10012647992
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The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.; Lin, Zhibin; Chen, Weifeng; He, Xinming - In: Journal of business research : JBR 117 (2020), pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
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Managing the product-harm crisis in the digital era : the role of consumer online brand community engagement
Yuan, Denghua; Lin, Zhibin; Filieri, Raffaele; Liu, Ran; … - In: Journal of business research : JBR 115 (2020), pp. 38-47
Persistent link: https://www.econbiz.de/10012270822
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Bridging technology divide to improve business environment : insights from African nations
You, Kefei; Dal Bianco, Silvia; Lin, Zhibin; … - In: Journal of business research : JBR 97 (2019), pp. 268-280
Persistent link: https://www.econbiz.de/10012002961
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The effect of different types of virtual influencers on consumers' emotional attachment
Yan, Ji; Xia, Senmao; Jiang, Amanda; Lin, Zhibin - In: Journal of business research : JBR 177 (2024), pp. 1-21
Persistent link: https://www.econbiz.de/10014552002