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Customer experience management in the age of big data analytics : a strategic framework
Holmlund, Maria; Van Vaerenbergh, Yves; Ciuchita, Robert; … - In: Journal of business research : JBR 116 (2020), pp. 356-365
Persistent link: https://www.econbiz.de/10012257620
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Big Data consumer analytics and the transformation of marketing
Erevelles, Sunil; Fukawa, Nobuyuki; Swayne, Linda E. - In: Journal of business research : JBR 69 (2016) 2, pp. 897-904
Persistent link: https://www.econbiz.de/10011436345
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Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona; Pantano, Eleonora; Bilotta, Eleonora; … - In: Journal of business research : JBR 119 (2020), pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
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Influencer marketing and the growth of affiliates : the effects of language features on engagement behavior
Syrdal, Holly A.; Myers, Susan; Sen, Sandipan; … - In: Journal of business research : JBR 163 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014303734
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Effects of big data analytics and traditional marketing analytics on new product success : a knowledge fusion perspective
Xu, Zhenning; Frankwick, Gary L.; Ramirez, Edward - In: Journal of business research : JBR 69 (2016) 5, pp. 1562-1566
Persistent link: https://www.econbiz.de/10011450328
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Value creation for realising the sustainable development goals : fostering organisational adoption of big data analytics
El-Haddadeh, Ramzi; Osmani, Mohamad; Hindi, Nitham; … - In: Journal of business research : JBR 131 (2021), pp. 402-410
Persistent link: https://www.econbiz.de/10012545061
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Theorizing the dark side of business-to-business relationships in the era of AI, big data, and blockchain
Gligor, David M.; Pillai, Kishore Gopalakrishna; … - In: Journal of business research : JBR 133 (2021), pp. 79-88
Persistent link: https://www.econbiz.de/10012590283
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Data strategies for global value chains : hybridization of small and big data in the aftermath of COVID-19
Rengarajan, Srinath; Narayanamurthy, Gopalakrishnan; … - In: Journal of business research : JBR 144 (2022), pp. 776-787
Persistent link: https://www.econbiz.de/10013185039
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Different roles, different strokes : how to leverage two types of digital platform capabilities to fuel service innovation
Wang, Yonggui; Tian, Qinghong; Li, Xia; Xiao, Xiaohong - In: Journal of business research : JBR 144 (2022), pp. 1121-1128
Persistent link: https://www.econbiz.de/10013185083
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Big data and big values : when companies need to rethink themselves
Barchiesi, Maria Assunta; Colladon, Andrea Fronzetti - In: Journal of business research : JBR 129 (2021), pp. 714-722
Persistent link: https://www.econbiz.de/10012509730