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"Stop the unattainable ideal for an ordinary me!" : fostering parasocial relationships with social media influencers : the role of self-discrepancy
Eugene Cheng-xi Aw; Chuah, Stephanie Hui-wen - In: Journal of business research : JBR 132 (2021), pp. 146-157
Persistent link: https://www.econbiz.de/10012581576
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Why do consumers buy impulsively during live streaming? : a deep learning-based dual-stage SEM-ANN analysis
Lo, Pei-San; Dwivedi, Yogesh Kumar; Tan, Garry Wei-Han; … - In: Journal of business research : JBR 147 (2022), pp. 325-337
Persistent link: https://www.econbiz.de/10013271505
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Understanding consumer' resistance to pay with cryptocurrency in the sharing economy : a hybrid SEM-fsQCA approach
Loh, Xiu-Ming; Lee, Voon-Hsien; Leong, Lai-Ying; Eugene … - In: Journal of business research : JBR 159 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014287613